UK Self Storage Industry Insights

A comprehensive benchmarking analysis of UK facilities.

Sell storage report 2023

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In 2023 Stora achieved a significant milestone — our platform is now used by over 10% of the UK's self storage facilities. This growth marks a crucial step in Stora's journey, enabling us to provide unique industry insights based on data collected through our system.

Whether it's better information on how best to grow your business, more effective price optimisation or knowing how best to reach customers, our expectation is that this data will give our customers a significant advantage in a more competitive self storage market.

This report is the first time we have collated this data for the UK market and we are delighted to share it today. In future, full detailed industry data will only be available to Stora customers. However, for this first version, we have decided to make it available to all.

We hope you find it helpful when putting together your plans for 2024. We’d love to hear your thoughts or feedback too. Reach out by email to

Gavin Shields

Gavin Shields

Co-founder & CEO

Get insights into:

  • How operators performed in 2023
  • How customers book & pay
  • The source of customers
  • Occupancy performance
  • Online booking insights
  • Most common discounts
  • Recurring revenue source
  • And much more!