# Stora > Stora is all-in-one self storage management software: a high-converting website and online booking flow, automated payments and billing, facility and access management, analytics, and a public API — everything operators need to sell more storage and run sites with less admin. Used by self storage businesses in 46 countries. ## Product The Stora platform. - [Online Sales](https://stora.co/features/online-sales): Sell storage online with a fast, customisable booking experience. - [Payments](https://stora.co/features/payments): Take card and debit payments automatically — no chasing required. - [Website Builder](https://stora.co/features/website-design-for-self-storage): Turn more visitors into customers with a high-converting website. - [Facility Management](https://stora.co/features/self-storage-management-software): Run your sites smoothly with real-time controls and automation. - [Reporting & Analytics](https://stora.co/features/business-insights): Understand performance instantly with clear, powerful insights. - [Public API](https://stora.co/features/api): Build custom workflows and connect Stora to anything you need. - [Platform Overview](https://stora.co/features): Explore everything Stora offers in one complete platform. - [Pricing](https://stora.co/pricing): Plans that scale from your first site to a full portfolio. - [App Marketplace](https://marketplace.stora.co): Discover apps and integrations you can connect to Stora. ## Company - [About Us](https://stora.co/company): Who we are and why we build Stora. - [Contact](https://stora.co/contact): Get in touch with the Stora team. - [Careers](https://stora.co/careers): Join the team building modern self storage software. - [Roadmap](https://stora.co/roadmap): What we're building next. - [Partners](https://stora.co/partners): Stora's partner directory. ## Tools Free calculators and resources for self storage operators. - [Valuation Calculator](https://stora.co/tools/self-storage-valuation-calculator): Estimate the value of a self storage business. - [Investment Calculator](https://stora.co/tools/investing-in-self-storage): Model the returns on a self storage investment. - [Price Increase Calculator](https://stora.co/tools/self-storage-price-increases): Plan and project revenue from price increases. - [Financial Model](https://stora.co/tools/self-storage-financial-model): Build a financial model for a self storage facility. - [AI Self Storage Mentor](https://stora.co/tools/ai-self-storage-mentor): Ask an AI trained on self storage expertise. ## Customer stories How real operators grow with Stora. - [From admin to customer care: How Stora helped Indoor Self Storage refocus their business](https://stora.co/case-studies/from-admin-to-customer-care-how-stora-helped-indoor-self-storage-refocus-their-business) - [Bonnys Self Storage hits six-figure growth with Stora](https://stora.co/case-studies/bonnys-self-storage-hits-six-figure-growth-with-stora) - [How Space4You cut move-in admin by 80% and takes 30% of bookings at the weekend](https://stora.co/case-studies/space4you-80-percent-less-admin-24-7-bookings): Space4You runs self storage in Germany and Switzerland on Stora: move-ins cut from an hour to minutes, and around 30% of bookings at the weekend. - [Secured Spaces scales fast with Stora](https://stora.co/case-studies/secured-spaces-scales-fast-with-stora) - [Optima Self Store saves 9 hours a week and grows 10% in three months with Stora](https://stora.co/case-studies/optima-saves-9-hours-10-percent-growth-with-stora) - [Norbreck Self Storage Built for the Future from Day One with Stora](https://stora.co/case-studies/how-norbreck-self-storage-built-a-data-led-operation-with-stora): Discover how Norbreck Self Storage founder Philip Halhead used Stora to build a data-led operation from scratch — with 5-minute onboarding, live analytics, and full visibility across the business from day one. - [Bien Sûr opens 3 sites in 4 years and signs 1,200 contracts with Stora](https://stora.co/case-studies/bien-sur-uses-stora-to-rapidly-grow-occupancy): How French operator Bien Sûr opened 3 self storage sites in 4 years and signed 1,200 contracts on Stora, with automated billing and 25% of bookings online. - [Think Storage reaches 80% occupancy in 8 months with Stora](https://stora.co/case-studies/think-storage-reaches-80-percent-occupancy-in-8-months-with-stora): How a family-run indoor self storage facility in Northern Ireland reached 80% occupancy in 8 months and runs on 15 to 20 hours a week with Stora. - [GB Storage uses Stora to reach 50% occupancy in month four](https://stora.co/case-studies/gb-storage-uses-to-reach-50-occupancy-in-month-four): Find out how Stora's software helped this Oldham self storage startup exceed post-launch occupancy + profit expectations. - [Southfield Storage cuts admin in half with Stora](https://stora.co/case-studies/southfield-storage-cuts-admin-in-half-with-stora) - [Blockspace uses Stora to achieve healthy profits in 5 months](https://stora.co/case-studies/blockspace-uses-stora-to-achieve-healthy-profits-in-five-months): Discover how Stora helped Exeter's first keyless self storage facility reach full occupancy in 4 weeks and profitability in 5 months. ## Blog Recent guides on self storage growth, marketing, operations and automation. - [Stora is now an Elite Software Partner for Janus and Nokē](https://stora.co/blog/elite-software-partner-janus-noke): Janus International Europe and Nokē Smart Entry have named Stora an Elite Software Partner. First up: Nokē access data inside Stora. - [How self storage operators can turn more online enquiries into bookings with Stashbee and Stora](https://stora.co/blog/self-storage-enquiries-into-bookings-stashbee): Stashbee generated 332,067 storage listing views for UK operators in the last 12 months. Here is what that enquiry data reveals about customer intent, and how the Stashbee integration brings marketplace demand into your Stora workflow. - [Why Stora Is Going All-In on Europe](https://stora.co/blog/why-stora-is-going-all-in-on-europe): When we started Stora, we set out to build self storage software. Somewhere along the way, that changed. Not because we planned it, but because our customers showed us what they actually needed. - [A new chapter for Stora](https://stora.co/blog/a-new-chapter-for-stora): When we started Stora, we had a simple mission: help self storage operators run their businesses online. - [Reducing everyday friction: thoughtful improvements across Stora](https://stora.co/blog/reducing-everyday-friction-thoughtful-improvements-across-stora): When people think about product updates, they often picture big, headline features. - [Self Storage Insurance: A Practical Guide for Facility Owners and Operators](https://stora.co/blog/self-storage-insurance-a-practical-guide-for-facility-owners-and-operators): Self storage is unusual as a business model. You are responsible for providing a secure space for other people’s property, but you do not automatically insure the items they store. - [Where Are Americans Moving? The Most Popular Locations for Self Storage in 2026](https://stora.co/blog/where-are-americans-moving-the-most-popular-locations-for-self-storage-in-2026): The U.S. is a nation on the move, with nearly 15 million Americans moving across the country in 2025. - [How to Successfully Operate Wine Storage as Part of Your Self Storage Facility](https://stora.co/blog/how-to-successfully-operate-wine-storage-as-part-of-your-self-storage-facility): Wine storage is becoming one of the most profitable services in the self storage industry, and it’s growing faster than many operators realise. - [How to Value a Self Storage Facility: A Beginner’s Guide](https://stora.co/blog/how-to-value-a-self-storage-facility-a-beginners-guide): The global self storage industry has boomed in recent years. - [How to Set Up a Valet Storage Service at Your Self Storage Business](https://stora.co/blog/how-to-set-up-a-valet-storage-service-at-your-self-storage-business): Research shows that consumers are willing to pay more for anything that saves them time or simplifies their day, and that includes self storage. - [Self Storage Website Design: 5 Ways to Build a High-Converting Website That Drives Growth](https://stora.co/blog/create-a-self-storage-website-that-drives-growth): In the self storage industry, most customers now book online. In the US, more than 70% of storage customers start their search this way. - [Introducing the Stora API — the Foundation for a More Connected, Automated Self Storage Business](https://stora.co/blog/introducing-the-stora-api-the-foundation-for-a-more-connected-automated-self-storage-business): For years, self storage software has worked in a simple way: you run your operations inside one system, and everything else — CRM, accounting, reporting, marketing — gets handled somewhere else. - [A Complete Guide To Self Storage Facility Management](https://stora.co/blog/a-complete-guide-to-self-storage-facility-management): There are over 50,000 self storage facilities in the U.S. and over 3,000 in the UK. If you’re planning on investing in your own business, you’re up against some stiff competition. - [Where Are Brits Moving? The Most Popular Locations for Self Storage in 2026](https://stora.co/blog/uk-moving-trends-2026): The UK is a nation on the move, with over 2.1m Brits moving across the country each year. - [How to get Reviews for Self Storage: A Practical Guide for Building Trust Online](https://stora.co/blog/how-to-get-reviews-for-self-storage-a-practical-guide-for-building-trust-online): Research shows that 72% of consumers say positive reviews make them trust a business more, and self storage is no exception. ## Changelog Recent features and improvements to Stora. - [Every file on the record it belongs to](https://stora.co/changelog/every-file-on-the-record-it-belongs-to): Insurance certificates, unit condition photos, paperwork brought over from an old system — store it against the record it relates to, and find it again with search and filters. - [The phone, answered around the clock](https://stora.co/changelog/the-phone-answered-around-the-clock): Three AI agents are now on the Stora App Marketplace, answering calls, WhatsApp, email and web chat with real availability and prices, and logging every conversation to the record. - [See what your occupancy is actually earning](https://stora.co/changelog/see-what-your-occupancy-is-actually-earning): Recognised revenue vs occupancy plots both on one timeline, across a single site or your whole portfolio, so you can tell whether revenue is keeping pace with occupancy. - [Your contracts, yours to edit](https://stora.co/changelog/your-contracts-yours-to-edit): Create, edit and assign your own rental agreements in Stora, with a different one per unit type if you need it. Customer details fill themselves in from the booking. - [Keep the details that don't fit anywhere else](https://stora.co/changelog/keep-the-details-that-dont-fit-anywhere-else): Metadata keeps a padlock code, a ledger reference or a local authority as a key and a value on a contact, unit, site or task — searchable, sortable and exportable. - [Find any unit, and see what's freeing up](https://stora.co/changelog/find-any-unit-and-see-whats-freeing-up): The units page gets a search box, a move-out date column and column choices, so you can look up any unit and see which ones are coming free and when. - [Your late fees, taxed correctly](https://stora.co/changelog/your-late-fees-taxed-correctly): Apply a tax rate when you raise a late fee and Stora breaks the tax out beneath the amount, with the nominal code carrying through to your Xero or Sage export. - [Automate your rate increases](https://stora.co/changelog/automate-your-rate-increases): Schedule a price increase or decrease on any subscription through the API — the percentage, what it applies to, and which renewal it fires on. - [Failed payments and overdue invoices, as they happen](https://stora.co/changelog/failed-payments-and-overdue-invoices-as-they-happen): Two new webhooks push arrears to your systems the moment they happen, and invoices now carry a collection status and due date you can filter and sort by. - [Docs your AI tools can read](https://stora.co/changelog/docs-your-ai-tools-can-read): Point Claude Code, Codex or your AI tool of choice at the Stora documentation MCP server and your assistant searches the real docs while it writes your integration. - [Six more emails you can edit](https://stora.co/changelog/six-more-emails-you-can-edit): Contract signing, identity checks, overdue invoices, late fee requests and the auto-lock warning are all editable. Reword or translate them to suit your business. - [Give proper notice on price increases](https://stora.co/changelog/give-proper-notice-on-price-increases): A price increase now defaults to the first billing date that satisfies your notice period, so there is no date to work out by hand. - [See exactly how dynamic pricing is being applied](https://stora.co/changelog/see-exactly-how-dynamic-pricing-is-being-applied): Dynamic prices now show how far they have moved, green for an increase and red for a decrease, on the unit types list, the unit type page and Home. - [Stora is now an app on Make](https://stora.co/changelog/stora-is-now-an-app-on-make): Build automations visually on Make, an automation platform like Zapier. This first release covers contacts, with orders, invoices, subscriptions and units to follow. - [Sensorberg V2 is now live](https://stora.co/changelog/sensorberg-v2-is-now-live): We have rebuilt our Sensorberg integration from the ground up on their new platform. All new sites go straight onto V2. ## Academy In-depth self storage guides and market reports. - [Tips On Hiring A Self Storage Web Design Company + Experts](https://stora.co/academy/tips-on-hiring-a-self-storage-web-design-company-experts): Discover top tips on hiring a self storage web design company. Learn how to define your project scope, understand pricing and make the best choices. - [Boosting Profitability Through Self Storage Automation](https://stora.co/academy/boosting-profitability-through-self-storage-automation): Learn to boost self storage profitability by reducing staffing overheads, increasing sales, and maintaining higher facility occupancy. - [Is Self Storage Commercial Or Industrial?](https://stora.co/academy/is-self-storage-commercial-or-industrial): Confused trying to work out is self storage commercial or industrial? We explain the difference + why you need to know. - [Are Self Storage Units Profitable?](https://stora.co/academy/are-self-storage-units-profitable): Exploring the financial viability of self storage units. We'll answer the question: Are self storage units profitable? - [How To Create a Self Storage Marketing Plan](https://stora.co/academy/how-to-create-a-self-storage-marketing-plan): Learn how to create a potent self storage marketing plan with our comprehensive guide. Seize the day and propel your self storage business forward. - [An Intro To Self Storage Investing](https://stora.co/academy/an-intro-to-self-storage-investing): The appeal of investing in self storage, the steps on how to get started, the potential risks, and the impressive returns in this comprehensive guide. - [UK Self Storage Market Report 2023: A Recap](https://stora.co/academy/uk-self-storage-market-report-2023-a-recap): Our reflection on the SSAUK report's latest trends, occupancy rates, average rental rates, customer behaviour and technology adoption in the industry. - [A Compendium of Self Storage Market Reports](https://stora.co/academy/a-compendium-of-self-storage-market-reports): Immerse yourself in our compendium of self storage market reports, offering you global insights and comprehensive data for better decision-making. - [Self Storage Website Design Solutions Reviewed](https://stora.co/academy/self-storage-website-design-solutions-reviewed): Unravelling the threads of self storage website design: we review the best options available to you. - [Protect Your Facility: A Guide to Self Storage Security Solutions](https://stora.co/academy/an-operators-guide-to-self-storage-security-solutions): Explore our comprehensive guide and learn how to safeguard your self storage facility, limit liability, and provide protection. - [The Pros + Cons Of A Fully Automated Self Storage Facility](https://stora.co/academy/the-pros-cons-of-a-fully-automated-self-storage-facility): A fully automated self storage facility can transform operations + ROI. But is it the right move for you? Discover its advantages + challenges from a - [Self Storage Marketing Ideas For Launch](https://stora.co/academy/self-storage-marketing-ideas-for-launch): Looking for robust self storage marketing ideas for launch? See our guide to successfully market your self storage business from the get-go. ## Podcast Scaling Self Storage (formerly Self Storage Explained): interviews on how storage businesses grow. - [From 1 store to over 100: Adrian Lee, Big Yellow](https://stora.co/podcast/episode-1-adrian-lee): Adrian Lee, one of the founders of Big Yellow Self Storage, on 25 years of growth, revenue management and why a full store isn’t the goal. - [Self Storage Explained is now Scaling Self Storage](https://stora.co/podcast/self-storage-explained-is-now-scaling-self-storage): Self Storage Explained has a new name. Gavin Shields explains why the podcast is now Scaling Self Storage, and who it’s for. - [Running a Profitable and Scalable Container Storage Business](https://stora.co/podcast/running-a-profitable-and-scalable-container-storage-business): Summary What actually makes a container storage business profitable—and why do so many sites struggle to scale? In this episode, we’re joined by - [Next-Gen Self Storage: Trends, Tech, and the Future of Automation with Nokē by Janus](https://stora.co/podcast/next-gen-self-storage-trends-tech-and-the-future-of-automation-with-nokē-by-janus): Summary Uncover the power of self storage tech with Stora’s Gavin Shields and Nokē’s Shalin Sankar. In this episode, we break down how automation, - [Inside Stora’s New API: Automation, Integrations & What’s Coming Next](https://stora.co/podcast/inside-storas-new-api-automation-integrations-whats-coming-next): Summary In this special episode, Gavin and David reveal the brand-new Stora API — a major release designed to give self storage operators more - [How to Maximise Self Storage Profits With the Right Payment Processor](https://stora.co/podcast/how-to-maximise-self-storage-profits-with-the-right-payment-processor): Summary Your payment processing fees are only one part of what makes up your overall payment processing costs. Learn how Stora and Stripe have combined - [The Ultimate Guide to Self Storage Security with DSOC](https://stora.co/podcast/the-ultimate-guide-to-self-storage-security-with-dsoc): Summary In this episode of Self Storage Explained, we sit down with Ant Hebblethwaite from DSOC, the leaders in self storage security solutions, to break - [Unbundling the Self Storage Sale: How to Boost Revenue & Give Customers More Choice](https://stora.co/podcast/unbundling-the-self-storage-sale-how-to-boost-revenue-give-customers-more-choice): Summary In this episode of Self Storage Explained, Gavin and David dive deep into the concept of unbundling the self storage sale: breaking the - [Building Smarter Storage Businesses Through Technology](https://stora.co/podcast/building-smarter-storage-businesses-through-technology): Summary In this episode of Self Storage Explained, we sit down with Mark Dawson to explore how technology is transforming the self storage industry. From - [The Top Features Your Self Storage Management Software Needs](https://stora.co/podcast/the-top-features-your-self-storage-management-software-needs): Summary This episode of Self Storage Explained features Gavin Shields (Stora CEO) and David Hughes (Stora’s Head of Product) discussing what self storage ## Optional Full archives and feeds. - [Blog archive](https://stora.co/blog) - [Changelog archive](https://stora.co/changelog) - [Changelog RSS](https://stora.co/changelog/rss.xml) - [All case studies](https://stora.co/case-studies) - [All podcast episodes](https://stora.co/podcast) - [Sitemap](https://stora.co/sitemap-index.xml)