# Stora

> Stora is all-in-one self storage management software: a high-converting website and online booking flow, automated payments and billing, facility and access management, analytics, and a public API — everything operators need to sell more storage and run sites with less admin. Used by self storage businesses in 46 countries.

## Product

The Stora platform.

- [Online Sales](https://stora.co/features/online-sales): Sell storage online with a fast, customisable booking experience.
- [Payments](https://stora.co/features/payments): Take card and debit payments automatically — no chasing required.
- [Website Builder](https://stora.co/features/website-design-for-self-storage): Turn more visitors into customers with a high-converting website.
- [Facility Management](https://stora.co/features/self-storage-management-software): Run your sites smoothly with real-time controls and automation.
- [Reporting & Analytics](https://stora.co/features/business-insights): Understand performance instantly with clear, powerful insights.
- [Public API](https://stora.co/features/api): Build custom workflows and connect Stora to anything you need.
- [Platform Overview](https://stora.co/features): Explore everything Stora offers in one complete platform.
- [Pricing](https://stora.co/pricing): Plans that scale from your first site to a full portfolio.
- [App Marketplace](https://marketplace.stora.co): Discover apps and integrations you can connect to Stora.

## Company

- [About Us](https://stora.co/company): Who we are and why we build Stora.
- [Contact](https://stora.co/contact): Get in touch with the Stora team.
- [Careers](https://stora.co/careers): Join the team building modern self storage software.
- [Roadmap](https://stora.co/roadmap): What we're building next.
- [Partners](https://stora.co/partners): Stora's partner directory.

## Tools

Free calculators and resources for self storage operators.

- [Valuation Calculator](https://stora.co/tools/self-storage-valuation-calculator): Estimate the value of a self storage business.
- [Investment Calculator](https://stora.co/tools/investing-in-self-storage): Model the returns on a self storage investment.
- [Price Increase Calculator](https://stora.co/tools/self-storage-price-increases): Plan and project revenue from price increases.
- [Financial Model](https://stora.co/tools/self-storage-financial-model): Build a financial model for a self storage facility.
- [AI Self Storage Mentor](https://stora.co/tools/ai-self-storage-mentor): Ask an AI trained on self storage expertise.

## Customer stories

How real operators grow with Stora.

- [From admin to customer care: How Stora helped Indoor Self Storage refocus their business](https://stora.co/case-studies/from-admin-to-customer-care-how-stora-helped-indoor-self-storage-refocus-their-business)
- [Bonnys Self Storage hits six-figure growth with Stora](https://stora.co/case-studies/bonnys-self-storage-hits-six-figure-growth-with-stora)
- [How Space4You cut admin by 80% and built a 24/7 self storage business](https://stora.co/case-studies/space4you-80-percent-less-admin-24-7-bookings): Discover how Space4You reduced move-in admin time by 80% and unlocked round-the-clock online bookings using Stora's self-storage management software. Read the full case study.
- [Secured Spaces scales fast with Stora](https://stora.co/case-studies/secured-spaces-scales-fast-with-stora)
- [Optima Self Store saves 9 hours a week and grows 10% in three months with Stora](https://stora.co/case-studies/optima-saves-9-hours-10-percent-growth-with-stora)
- [Norbreck Self Storage Built for the Future from Day One with Stora](https://stora.co/case-studies/how-norbreck-self-storage-built-a-data-led-operation-with-stora): Discover how Norbreck Self Storage founder Philip Halhead used Stora to build a data-led operation from scratch — with 5-minute onboarding, live analytics, and full visibility across the business from day one.
- [Bien Sûr opens 3 sites in 4 years and signs 1,200 contracts with Stora](https://stora.co/case-studies/bien-sur-uses-stora-to-rapidly-grow-occupancy): How French operator Bien Sûr opened 3 self storage sites in 4 years and signed 1,200 contracts on Stora, with automated billing and 25% of bookings online.
- [GB Storage uses Stora to reach 50% occupancy in month four](https://stora.co/case-studies/gb-storage-uses-to-reach-50-occupancy-in-month-four): Find out how Stora's software helped this Oldham self storage startup exceed post-launch occupancy + profit expectations.
- [Southfield Storage cuts admin in half with Stora](https://stora.co/case-studies/southfield-storage-cuts-admin-in-half-with-stora)
- [Blockspace uses Stora to achieve healthy profits in 5 months](https://stora.co/case-studies/blockspace-uses-stora-to-achieve-healthy-profits-in-five-months): Discover how Stora helped Exeter's first keyless self storage facility reach full occupancy in 4 weeks and profitability in 5 months.

## Blog

Recent guides on self storage growth, marketing, operations and automation.

- [Why Stora Is Going All-In on Europe](https://stora.co/blog/why-stora-is-going-all-in-on-europe): When we started Stora, we set out to build self storage software. Somewhere along the way, that changed. Not because we planned it, but because our customers showed us what they actually needed.
- [A new chapter for Stora](https://stora.co/blog/a-new-chapter-for-stora): When we started Stora, we had a simple mission: help self storage operators run their businesses online.
- [Reducing everyday friction: thoughtful improvements across Stora](https://stora.co/blog/reducing-everyday-friction-thoughtful-improvements-across-stora): When people think about product updates, they often picture big, headline features.
- [Self Storage Insurance: A Practical Guide for Facility Owners and Operators](https://stora.co/blog/self-storage-insurance-a-practical-guide-for-facility-owners-and-operators): Self storage is unusual as a business model. You are responsible for providing a secure space for other people’s property, but you do not automatically insure the items they store.
- [Where Are Americans Moving? The Most Popular Locations for Self Storage in 2026](https://stora.co/blog/where-are-americans-moving-the-most-popular-locations-for-self-storage-in-2026): The U.S. is a nation on the move, with nearly 15 million Americans moving across the country in 2025.
- [How to Successfully Operate Wine Storage as Part of Your Self Storage Facility](https://stora.co/blog/how-to-successfully-operate-wine-storage-as-part-of-your-self-storage-facility): Wine storage is becoming one of the most profitable services in the self storage industry, and it’s growing faster than many operators realise.
- [How to Value a Self Storage Facility: A Beginner’s Guide](https://stora.co/blog/how-to-value-a-self-storage-facility-a-beginners-guide): The global self storage industry has boomed in recent years.
- [How to Set Up a Valet Storage Service at Your Self Storage Business](https://stora.co/blog/how-to-set-up-a-valet-storage-service-at-your-self-storage-business): Research shows that consumers are willing to pay more for anything that saves them time or simplifies their day, and that includes self storage.
- [Self Storage Website Design: 5 Ways to Build a High-Converting Website That Drives Growth](https://stora.co/blog/create-a-self-storage-website-that-drives-growth): In the self storage industry, most customers now book online. In the US, more than 70% of storage customers start their search this way.
- [Introducing the Stora API — the Foundation for a More Connected, Automated Self Storage Business](https://stora.co/blog/introducing-the-stora-api-the-foundation-for-a-more-connected-automated-self-storage-business): For years, self storage software has worked in a simple way: you run your operations inside one system, and everything else — CRM, accounting, reporting, marketing — gets handled somewhere else.
- [A Complete Guide To Self Storage Facility Management](https://stora.co/blog/a-complete-guide-to-self-storage-facility-management): There are over 50,000 self storage facilities in the U.S. and over 3,000 in the UK. If you’re planning on investing in your own business, you’re up against some stiff competition.
- [Where Are Brits Moving? The Most Popular Locations for Self Storage in 2026](https://stora.co/blog/uk-moving-trends-2026): The UK is a nation on the move, with over 2.1m Brits moving across the country each year.
- [How to get Reviews for Self Storage: A Practical Guide for Building Trust Online](https://stora.co/blog/how-to-get-reviews-for-self-storage-a-practical-guide-for-building-trust-online): Research shows that 72% of consumers say positive reviews make them trust a business more, and self storage is no exception.
- [Your Guide to Syncing Stripe and Stora With Your Accounting Software](https://stora.co/blog/your-guide-to-syncing-stripe-and-stora-with-your-accounting-software): Operators often ask the same question: what’s the simplest way to get Stripe and Stora sales into my accounting platform without manual work?
- [Self Storage for Business: How to Adapt Your Facility for Commercial Customers](https://stora.co/blog/self-storage-for-business-how-to-adapt-your-facility-for-commercial-customers): Business tenants are becoming one of the fastest-growing customer segments in self storage.

## Changelog

Recent features and improvements to Stora.

- [Require a signed contract or verified ID before move-in](https://stora.co/changelog/require-a-contract-or-id-before-move-in): Require a signed contract, a verified ID, or both before a customer gets access to their unit — with the chasing handled for you and access that unlocks automatically.
- [Change a subscription's pricing and discounts in one place](https://stora.co/changelog/edit-any-subscriptions-pricing-and-discounts): A new pricing editor lets you change everything about an active subscription — unit types, insurance, products, tax and discounts — all in one place.
- [Style your Storefront yourself](https://stora.co/changelog/style-your-storefront-yourself): Edit your Storefront's colours and styles yourself — start from 16 ready-made themes or fine-tune 60+ colours, with changes you can see live.
- [Invoices in the customer portal](https://stora.co/changelog/invoices-in-the-customer-portal)
- [Retry a failed direct debit](https://stora.co/changelog/retry-a-failed-direct-debit)
- [Direct debits now available in Australia and the US](https://stora.co/changelog/direct-debits-in-australia-and-the-us)
- [Manage subscription emails](https://stora.co/changelog/manage-subscription-emails)
- [New in the Public API: payments, orders and pricing](https://stora.co/changelog/new-in-the-public-api-payments-orders-and-pricing): More Public API improvements: non-expiring payment links, automatic payment emails, an order abandoned webhook, live dynamic prices on unit types, and auto-allocation when creating orders.
- [Introducing the Stora App Marketplace](https://stora.co/changelog/introducing-the-stora-app-marketplace): Self storage's first true app marketplace is here. Discover apps built for self storage, connect them securely in a couple of clicks, and build your own.
- [Now anyone can build on Stora](https://stora.co/changelog/now-anyone-can-build-on-stora): A new developer portal lets anyone build on Stora. Start with a fully functional test account and try the Public API before you commit.
- [New in the Public API: Deals, Contacts and Orders](https://stora.co/changelog/public-api-deals-contacts-and-orders): More Public API improvements: full write access for Deals, a new Contacts status field, richer Order filtering and developer-managed credentials, plus webhook and error-handling fixes.
- [Email your customers without leaving Stora](https://stora.co/changelog/email-your-customers-without-leaving-stora): Send a customer a message in a few clicks, straight from Stora. Build reusable templates, drop in merge tags, and see who opened it with built-in open tracking.
- [See which unit types earn the most](https://stora.co/changelog/see-which-unit-types-earn-the-most): A new revenue report in Analytics shows total revenue by unit type, per site, and how it changes over time — so you can spot your best and worst performers at a glance.
- [Quickly see available units](https://stora.co/changelog/quickly-see-available-units): Your Home dashboard now shows exactly which units are free at each site, and you can filter by unit type in seconds.
- [Set a custom price while creating a subscription](https://stora.co/changelog/set-a-custom-price-while-creating-a-subscription)

## Academy

In-depth self storage guides and market reports.

- [Tips On Hiring A Self Storage Web Design Company + Experts](https://stora.co/academy/tips-on-hiring-a-self-storage-web-design-company-experts): Discover top tips on hiring a self storage web design company. Learn how to define your project scope, understand pricing and make the best choices.
- [Boosting Profitability Through Self Storage Automation](https://stora.co/academy/boosting-profitability-through-self-storage-automation): Learn to boost self storage profitability by reducing staffing overheads, increasing sales, and maintaining higher facility occupancy.
- [Is Self Storage Commercial Or Industrial?](https://stora.co/academy/is-self-storage-commercial-or-industrial): Confused trying to work out is self storage commercial or industrial? We explain the difference + why you need to know.
- [Are Self Storage Units Profitable?](https://stora.co/academy/are-self-storage-units-profitable): Exploring the financial viability of self storage units. We'll answer the question: Are self storage units profitable?
- [How To Create a Self Storage Marketing Plan](https://stora.co/academy/how-to-create-a-self-storage-marketing-plan): Learn how to create a potent self storage marketing plan with our comprehensive guide. Seize the day and propel your self storage business forward.
- [An Intro To Self Storage Investing](https://stora.co/academy/an-intro-to-self-storage-investing): The appeal of investing in self storage, the steps on how to get started, the potential risks, and the impressive returns in this comprehensive guide.
- [UK Self Storage Market Report 2023: A Recap](https://stora.co/academy/uk-self-storage-market-report-2023-a-recap): Our reflection on the SSAUK report's latest trends, occupancy rates, average rental rates, customer behaviour and technology adoption in the industry.
- [A Compendium of Self Storage Market Reports](https://stora.co/academy/a-compendium-of-self-storage-market-reports): Immerse yourself in our compendium of self storage market reports, offering you global insights and comprehensive data for better decision-making.
- [Self Storage Website Design Solutions Reviewed](https://stora.co/academy/self-storage-website-design-solutions-reviewed): Unravelling the threads of self storage website design: we review the best options available to you.
- [Protect Your Facility: A Guide to Self Storage Security Solutions](https://stora.co/academy/an-operators-guide-to-self-storage-security-solutions): Explore our comprehensive guide and learn how to safeguard your self storage facility, limit liability, and provide protection.
- [The Pros + Cons Of A Fully Automated Self Storage Facility](https://stora.co/academy/the-pros-cons-of-a-fully-automated-self-storage-facility): A fully automated self storage facility can transform operations + ROI. But is it the right move for you? Discover its advantages + challenges from a
- [Self Storage Marketing Ideas For Launch](https://stora.co/academy/self-storage-marketing-ideas-for-launch): Looking for robust self storage marketing ideas for launch? See our guide to successfully market your self storage business from the get-go.

## Podcast

Self Storage Explained — interviews and insights.

- [Running a Profitable and Scalable Container Storage Business](https://stora.co/podcast/running-a-profitable-and-scalable-container-storage-business): Summary What actually makes a container storage business profitable—and why do so many sites struggle to scale? In this episode, we’re joined by
- [Next-Gen Self Storage: Trends, Tech, and the Future of Automation with Nokē by Janus](https://stora.co/podcast/next-gen-self-storage-trends-tech-and-the-future-of-automation-with-nokē-by-janus): Summary Uncover the power of self storage tech with Stora’s Gavin Shields and Nokē’s Shalin Sankar. In this episode, we break down how automation,
- [Inside Stora’s New API: Automation, Integrations & What’s Coming Next](https://stora.co/podcast/inside-storas-new-api-automation-integrations-whats-coming-next): Summary In this special episode, Gavin and David reveal the brand-new Stora API — a major release designed to give self storage operators more
- [How to Maximise Self Storage Profits With the Right Payment Processor](https://stora.co/podcast/how-to-maximise-self-storage-profits-with-the-right-payment-processor): Summary Your payment processing fees are only one part of what makes up your overall payment processing costs. Learn how Stora and Stripe have combined
- [The Ultimate Guide to Self Storage Security with DSOC](https://stora.co/podcast/the-ultimate-guide-to-self-storage-security-with-dsoc): Summary In this episode of Self Storage Explained, we sit down with Ant Hebblethwaite from DSOC, the leaders in self storage security solutions, to break
- [Unbundling the Self Storage Sale: How to Boost Revenue & Give Customers More Choice](https://stora.co/podcast/unbundling-the-self-storage-sale-how-to-boost-revenue-give-customers-more-choice): Summary In this episode of Self Storage Explained, Gavin and David dive deep into the concept of unbundling the self storage sale: breaking the
- [Building Smarter Storage Businesses Through Technology](https://stora.co/podcast/building-smarter-storage-businesses-through-technology): Summary In this episode of Self Storage Explained, we sit down with Mark Dawson to explore how technology is transforming the self storage industry. From
- [The Top Features Your Self Storage Management Software Needs](https://stora.co/podcast/the-top-features-your-self-storage-management-software-needs): Summary This episode of Self Storage Explained features Gavin Shields (Stora CEO) and David Hughes (Stora’s Head of Product) discussing what self storage
- [The Rise of AI in Self Storage](https://stora.co/podcast/the-rise-of-ai-in-self-storage): Summary In this episode of the podcast, we sit down with Mason Levi from swivl, to dive into how artificial intelligence is transforming self storage
- [Mastering Self Storage Customer Service](https://stora.co/podcast/mastering-self-storage-customer-service): Summary In this episode, we’re joined by the team from Zion Call Management, a U.S.-based company offering tailored call answering and remote management

## Optional

Full archives and feeds.

- [Blog archive](https://stora.co/blog)
- [Changelog archive](https://stora.co/changelog)
- [Changelog RSS](https://stora.co/changelog/rss.xml)
- [All case studies](https://stora.co/case-studies)
- [All podcast episodes](https://stora.co/podcast)
- [Sitemap](https://stora.co/sitemap-index.xml)