How the self storage operators of tomorrow are winning today
With unique perspective from former British & Irish Lion, Ireland rugby captain and three-times six nations winner, Jamie Heaslip.
Why attend?
Join us in Dublin ahead of FEDESSA 2025 for the Stora Summit — the event where ambitious self storage operators discover how to grow faster right now, and how to keep accelerating into the future.
See how forward-thinking operators are already scaling revenue five times quicker than the industry average, and learn the strategies, technology, and mindset that will fuel the next wave of growth. We’ll also show you how Stora’s latest innovations will help you stay ahead in a rapidly changing industry.
You’ll also hear from Jamie Heaslip — rugby legend, former Ireland captain, three-times six nations winner, and now Growth Lead at Stripe. Jamie will share lessons from his stellar sports career and high-impact business role, revealing how elite performance and digital growth strategies can transform your storage business.
Who's speaking?
Gavin Shields
Co-founder & CEO, Stora
Gavin Shields is the founder of Stora, the self storage software that automates admin so operators can focus on growth. It handles everything you need to run and grow a future-proofed storage business — from bookings and payments to access control and smart revenue management. Gavin also runs his own unstaffed, remotely managed site.
Jamie Heaslip
Growth Lead, Stripe & Former Ireland Rugby Captain
Jamie Heaslip is Strategic Growth Lead for Stripe in Ireland and the UK, helping companies scale and innovate. A former Ireland rugby captain, Jamie is also an active investor and mentor in the start-up space, and holds an MBA and a degree in Medical Engineering.
What's on the agenda
11:30 - 12:00
Welcome & coffee
Grab a coffee, connect with fellow operators, and get ready for a morning of growth-focused insights, product reveals, and honest conversations about the future of self storage.
12:00 - 12:30
How the operators of tomorrow are winning today
Gavin Shields shares how today’s fastest-growing operators are achieving 5× the industry’s growth rate, and how Stora’s evolving platform will help you keep that momentum into the future.
12:30 - 13:00
In conversation: high-performance teams and growth at Stripe
Jamie Heaslip reveals how lessons from captaining Ireland and driving growth at Stripe can help you build a stronger, more successful storage business.
13:00 - 14:00
Lunch & refreshments
Enjoy lunch, a relaxed open bar, and the chance to keep the conversation going before the FEDESSA facility tour.
Ready to see what’s next?
Join us in Dublin to learn how the fastest-growing operators are succeeding today — and how you can stay ahead tomorrow.
Who are Stora?
Stora is the operating system for modern self storage.
Founded by operator Gavin Shields, it’s now trusted by over 700 facilities across Europe to run their businesses more efficiently and more profitably.
Stora automates admin so you can focus on growing your business. From bookings and payments to pricing and performance tracking, it replaces manual processes with one powerful platform that works from anywhere.
For operators who want to scale without adding overhead, Stora provides the tools to compete with the biggest brands in the industry, without the complexity.
Founded
in 2021
400+
Customers
Processing
£5m every month
Kick off the conference in style.
Limited places available - register now to save your spot.