From Admin to Customer Care: How Stora Helped Indoor Self Storage Refocus Their Business

Seamless Operations | Happier Customers | Automated Growth

“Stora has more than fulfilled our expectations.”

– Jo Moon, Director, Indoor Self Storage

Summary

Indoor Self Storage operates two busy facilities in South Devon, with nearly 1,000 units across Dartmouth and Totnes. By switching to Stora, they transformed the way their business runs. And now they’re automating time-consuming admin, increasing their revenue, and freeing up their team to focus on what they love most: providing their customers with great service.

The result is a customer-first, faster, more efficient operation built to scale with confidence.

Who are Indoor Self Storage?

Indoor Self Storage provides secure, modern storage solutions across South Devon. Their sites in Dartmouth and Totnes offer a mix of unit sizes designed for both personal and business customers.

Customer satisfaction has always been at the heart of the business, and they prioritise convenience, flexibility, and providing a seamless move-in experience for all their customers.

Thanks to Indoor Self Storage’s reputation for both high standards and a friendly service, they’re a trusted name locally, but with plans to expand the business, they needed a software that could keep up and make it as effortless as possible.

The Requirements for Growth

Before adopting Stora, Indoor Self Storage faced a number of operational bottlenecks that were slowing down the business and limiting its potential.

• Manual payment collection and contract setup: Staff spent hours each week processing bookings, taking payments over the phone, and managing paper-based contracts.

• Outdated systems: Their previous software was slow, clunky, and often required multiple steps just to complete basic tasks.

• Admin overload: Too much time was being spent on repetitive admin instead of delivering the great customer service that set them apart.

These challenges became more apparent as the business grew. With nearly 1,000 units across two sites, efficiency and automation were becoming essential for continued success.

Director Jo Moon knew it was time for a change. She wanted a modern, easy-to-use platform that could automate repetitive processes, simplify payment handling, and make it effortless for customers to book online, while integrating with the company’s existing website.

Jo also recognised that customer expectations were shifting. In an increasingly digital world, people expect the same seamless experience from self storage that they get when booking a holiday or shopping online. To meet those expectations and continue to grow, Indoor Self Storage needed a platform that let customers sign their contract, complete ID checks, set up payments, and get move-in details all online, in just a few clicks.

The Solution

After exploring other systems, Jo chose Stora for its ease of use, automation capabilities, and seamless integration with online booking.

“What I really liked about Stora was that the online booking worked perfectly with my website,” Jo says. “I didn’t have to build an e-commerce site, it was an off-the-shelf solution that just worked.”

With Stora in place:

• Customers can book and move in the same day.

• All contracts and ID checks are completed automatically before move-in.

• Payments are processed securely and effortlessly in the background.

• Staff can manage multiple sites easily from one central dashboard.

“It’s sleek, quick, and ticks all the boxes,” adds Storage Advisor, Joanne. “It saves so much time and helps our business run more efficiently.”

The Results

The impact of Stora was immediate. Indoor Self Storage now enjoys:

• Faster move-ins with fully automated onboarding.

• Streamlined payments and accounting with no more manual chasing or phone calls.

• Simplified reporting across multiple sites.

• Time saved, allowing staff to focus on customers and growth.

“Stora has helped us manage payments, simplify our accounting, and even handle price increases easily,” says Jo. “It’s everything we need, all in one place.”

Since adopting Stora, the business has operated more smoothly than ever and is ready to expand confidently to new sites.

“Stora has enabled us to expand with confidence,” Jo continues. “If we find another site, we know Stora will be with us every step of the way.”

Q&A

How has Stora benefited your business overall?
Honestly, it’s completely transformed the way we work. Before Stora, there were numerous small tasks that required constant attention, including paperwork, payments, and follow-ups, among others.

Now, everything just runs automatically, from the contracts to the billing, and it’s such a relief. We’re no longer bogged down in admin tasks, so we can actually spend our time where it really matters, with our customers. It’s freed us up to build relationships and focus on growing the business instead of just keeping it running day to day.

What are your thoughts on automation in self storage?
I think automation is absolutely essential these days. People expect things to be quick and easy, they want to book online, move in right away, and manage everything from their phone.

Stora really makes that possible for us. It gives our customers that smooth, modern experience they’re looking for, and it saves us so many hours every single week. It’s one of those things you don’t realise how much you need until you have it, and then you wonder how you ever managed without it.

What’s your focus now?
Right now, our focus is definitely on improving customer service. However a customer wants to book, we make it easy for them, and having online bookings is a huge part of that.

Want to learn more?

Get a free Stora demo today to discover how our platform can support and effortlessly grow your self storage business.