The Stora Blog

March 24, 2025 ·

Getting Started

13 Mistakes to Avoid When Starting Your Self Storage Business

Starting a self storage business can be a highly profitable investment, offering long-term financial stability and growth potential.

Jenna Wimshurst

By Jenna Wimshurst

March 18, 2025 ·

Marketing & Sales

How to Get Your Self Storage Website Noticed on Google: Simple Steps to Drive Traffic

So, you’ve set up your domain, created content for your pages, and launched your new self storage website, but now you’re wondering why...

Jenna Wimshurst

By Jenna Wimshurst

March 17, 2025 ·

Getting Started

Self Storage Design: How To Develop Your Site Layout For A Great Customer Experience

The average occupancy rate for self storage facilities is 96.5%, meaning there’s a big demand for storage. Additionally:

Jenna Wimshurst

By Jenna Wimshurst

March 3, 2025 ·

Finance & Legal

The Pros And Cons Of Purchasing A Self Storage Franchise

If you’re looking to start a self storage business, there are two main options: develop your facility from scratch or invest in a...

Jenna Wimshurst

By Jenna Wimshurst

February 18, 2025 ·

Facility Management

The Top 9 Smart Self Storage Access Control Systems We Recommend

Discover the best smart entry systems available to the self storage industry. A detailed breakdown of key features and how to integrate...

Jenna Wimshurst

By Jenna Wimshurst

February 12, 2025 ·

Product Updates

Introducing Price Increases: A Must-Have Feature for Self Storage Growth

For self storage operators, increasing prices is one of the most effective ways to grow revenue without significantly increasing...

Steven Hylands

By Steven Hylands

February 7, 2025 ·

Marketing & Sales

How to Leverage AI in Self Storage Today: A Comprehensive Guide

Using artificial intelligence (AI) saves workers about one hour each day, allowing them to focus on more high-impact tasks. Additionally,...

Gavin Shields

By Gavin Shields

February 3, 2025 ·

Facility Management

Everything You Need To Know About Storage Unit Climate Control

Renting a climate-controlled self storage unit in the U.S. is, on average, $10 more expensive than a non-climate-controlled one. The...

Jenna Wimshurst

By Jenna Wimshurst

January 29, 2025 ·

Finance & Legal

A Comprehensive Guide To Self Storage Unit Rules And Regulations In The U.S. And UK

In 2015, a self storage facility in San Diego violated the Servicemembers Civil Relief Act (SCRA) by auctioning off a U.S. Navy member's...

Gavin Shields

By Gavin Shields

January 23, 2025 ·

Marketing & Sales

Driving Growth in Europe’s Self Storage Market: The Role of Technology in 2025

As the self storage industry rebounds in 2025, driven by easing interest rates and steady demand, European operators are navigating...

StorTrack

By StorTrack

January 16, 2025 ·

Facility Management

Pros And Cons: Should You Offer Your Tenants A Self Storage Kiosk Option?

Did you know that installing kiosks at your self storage facility can make your business 26% more profitable than your competitors?

Gavin Shields

By Gavin Shields

January 7, 2025 ·

Marketing & Sales

12 Tips for Effective Self Storage Marketing in 2025

Companies that focus on nurturing leads through marketing make 50% more sales. If you’re not spending time marketing your self storage...

Gavin Shields

By Gavin Shields

December 31, 2024 ·

Getting Started, Facility Management

A Complete Guide To Self Storage Facility Management

There are over 50,000 self storage facilities in the U.S. and over 3,000 in the UK. If you’re planning on investing in your own business,...

Jenna Wimshurst

By Jenna Wimshurst

December 17, 2024 ·

Marketing & Sales, Finance & Legal

A Quick Guide To Self Storage Revenue Management Optimization

Did you know that 80% of companies fail to meet their cost-reduction targets, indicating potential shortcomings in revenue management...

Gavin Shields

By Gavin Shields

December 4, 2024 ·

Getting Started

How To Start a Shipping Container Self Storage Business

The self storage industry is booming and offers a lucrative opportunity. With a global market valued at $64.14 billion in 2023 and...

Jenna Wimshurst

By Jenna Wimshurst

November 26, 2024 ·

Marketing & Sales

AI Chatbots for Self Storage: Everything You Need to Know

What are AI Chatbots for Self Storage? AI chatbots for self storage are automated virtual assistants designed to interact with website...

Jenna Wimshurst

By Jenna Wimshurst

November 19, 2024 ·

Getting Started, Marketing & Sales

Top 9 Self Storage Podcasts To Help You Grow Your Business in 2025

The self storage industry is evolving more rapidly than ever. New technologies are revolutionizing everything from bookings and access to...

Izaak Crook

By Izaak Crook

November 7, 2024 ·

Facility Management

Self Storage Remote Management: How to Manage Your Facility from Anywhere

Managing a self storage facility remotely has become increasingly popular, with two-thirds of U.S. self storage operators already using...

Izaak Crook

By Izaak Crook

October 29, 2024 ·

Product Updates

Solve Customer Size Confusion with Stora and Calcumate’s 3D Storage Calculator

As a self storage operator, you know the frustrations customers face when trying to choose the right unit size, which can lead to lost...

Jenna Wimshurst

By Jenna Wimshurst

October 24, 2024 ·

Facility Management

Storage Maintenance: A Step-by-Step Checklist for Facility Owners

Running a self-storage facility isn’t just about filling vacant units—it’s about keeping those units and the entire property in top...

Izaak Crook

By Izaak Crook