When people think about product updates, they often picture big, headline features.
But in reality, the improvements that change your day-to-day experience the most are usually smaller. They’re the fixes that save five minutes here, prevent an error there, or remove a piece of manual admin you didn’t realise you’d just accepted as normal.
Over the past few weeks, we’ve shipped a series of updates designed with one clear goal in mind: reduce everyday friction inside Stora.
Here’s what that looks like in practice.
More flexibility, without the workarounds
Storage operations are full of small, constant changes. A customer cancels and then changes their mind. A subscription needs to be recreated. A smart entry sync fails. Plans shift.
Until now, those moments often meant extra admin.
You can now undo a subscription cancellation if a customer changes their mind, as long as the end date hasn’t passed. Instead of creating a brand new subscription, you can simply reverse the cancellation and continue as normal. If plans change again, you can re-cancel later.
These aren’t dramatic changes. But they remove the kind of friction that quietly adds up over time.
Faster fixes and more control
When something stops working — especially access control — speed matters.
If your smart entry system stops syncing, Stora now shows a clear banner explaining common causes and gives you the option to retry instantly. If the issue resolves, you’re back up and running in seconds. If not, a faster, more tailored support path is built in.
The goal is simple: less downtime, less guesswork, and fewer unnecessary support conversations.
We’ve also strengthened operational control in another important way. Account owners can now restrict team access to specific sites. Team members will only see and receive notifications about the locations you’ve granted them access to.
For operators managing multiple sites, this creates cleaner dashboards, clearer accountability, and fewer crossed wires. And this is just the beginning — more granular restriction capabilities are on the way.
Smoother everyday workflows
Creating subscriptions is one of the most common actions inside Stora. So even small improvements here have a meaningful impact.
The subscription creation form has been reorganised into clearer, logical sections. You can now find contacts faster by simply typing their name, see a persistent booking summary as you work, and follow improved guidance that reduces setup mistakes.
The workflow hasn’t changed — it’s just easier.
Clearer visibility across your business
As operators grow, visibility becomes more important — and more complex.
Timelines have been popular since launch, but activity was previously tied to individual subscriptions, contacts, or units. To understand what happened across your business, you had to jump between records.
The new Account Activity Timeline changes that. You now have one unified stream of activity across all your sites, with filters to help you quickly find exactly what you’re looking for.
Whether you’re checking what your team completed today, confirming a note was logged, or reviewing automated actions taken by Stora, you can now see it all in one place.
Less clicking. Less searching. More clarity.
Smarter automation and integrations
For operators building deeper integrations — or working with third-party providers — we’ve significantly expanded the Stora Public API.
Third-party systems can now reserve units, manage allocations, and keep access and overlocks in sync. If you’re using a smart entry system that doesn’t yet integrate with Stora, you can now share our API documentation and have them build it.
We’ve also introduced a Tasks API and expanded real-time events, making it possible to automate operational workflows. For example, when a unit is deallocated, you could automatically create an “Inspect and clean unit” task and assign it to the appropriate staff member.
With OAuth 2 authorisation, connected application management, expanded webhook coverage, delivery logs, retries, and improved tooling, integrations are now more secure, reliable, and transparent.
For growing operators, that means fewer manual steps and more systems working together automatically.
Better data, better decisions
Small data improvements can have a big operational impact.
When “Other” is selected as a cancellation reason, you can now specify the exact reason. That means more accurate records and better insight into why customers are leaving.
You can also now collect and display company registration numbers alongside tax IDs on invoices. Businesses can enter their number during booking, operators can manage it in Backoffice, and it’s automatically included on invoices.
Cleaner data reduces follow-ups and strengthens reporting — both of which matter as you scale.
The bigger picture
None of these updates are huge on their own.
But taken together they smooth out a lot of the small frustrations that build up day to day, giving fewer workarounds, quicker fixes, less duplicated setup, and clearer visibility across your team.
That’s the direction we’re focused on: making Stora easier to run every day.
