For years, self storage software has worked in a simple way: you run your operations inside one system, and everything else — CRM, accounting, reporting, marketing — gets handled somewhere else.
That worked when sites were smaller, growth was slower, and customer expectations were lower.
But the industry has changed.
Operators are scaling faster. Multi-site operations are becoming the norm. Digital journeys are now make-or-break. And running a modern storage business increasingly depends on a wider tech ecosystem — not a single platform.
Yet most operators are still stitching systems together manually, exporting spreadsheets, re-typing data, and losing hours each week just keeping everything in sync.
That operational friction has become a ceiling on growth.
Today, we’re removing that ceiling.
Why we’re launching the Public API — and Webhooks
The future of self storage won’t be defined by standalone software. It will be defined by connected, automated systems that work together.
We built this API to solve three fundamental shifts happening in the industry:
1. Growth now depends on automation, not admin
As sites scale, manual workflows don’t. Operators need systems that move data automatically — not humans passing spreadsheets around.
2. Customer experience is becoming a competitive edge
Operators want to tailor digital journeys, customise booking flows, and build the exact workflows their business needs. That requires direct access to live data and event triggers — not waiting for feature requests.
3. The ecosystem is expanding
CRMs, accounting platforms, reporting tools, AI assistants, marketing systems — these tools are becoming mission-critical. Operators shouldn’t be locked inside one system. They need a platform that connects to everything.
The API gives you structured access to your data.
Webhooks give you instant notifications when something changes.
Together, they open the door to a new level of automation and control.
A new way to build on Stora
The Stora Public API gives developers programmatic access to core Stora operations, allowing you to:
- Sync data automatically across internal and external tools
- Connect Stora to your CRM, accounting platform, or reporting stack
- Build custom booking experiences using live pricing and availability
- Reduce manual admin and eliminate double-entry
- Power new automation as your business grows
In other words: you’re no longer limited by what’s inside the Stora interface.
You can design the workflows, integrations, and customer journeys that fit your business — not the other way around.
Introducing Stora Webhooks: real-time automation for your business
If the API lets you pull data when you need it, webhooks let Stora push information to your systems the moment something happens.
A webhook is a simple concept:
“When event X happens in Stora, send a notification to this URL so another system can take action automatically.”
This unlocks real-time automation across the entire customer and operational lifecycle.
You can use webhooks to:
- Trigger CRM automation within seconds
- Send SMS or email notifications from external tools
- Update accounting or reporting systems instantly
- Automate move-in / move-out workflows
- Sync availability to ads platforms or aggregators
- Connect access control systems
- Reduce reliance on manual checks or reports
💡 Check out our guide on webhooks — and what you can do with them.
What we’re already hearing from customers
We’ve already started working with a small number of operators and developers using the Stora API in live environments — particularly automated and fast-scaling facilities — and the early feedback has been consistent.
Jill Leckie from Developed By Me put it simply:
“Growth doesn’t come from adding complexity — it comes from removing friction. The booking journey has to guide customers confidently from first click to confirmed booking, without doubt, hesitation, or manual intervention.”
Jill told us that the biggest impact came from making availability, pricing, and next steps visible much earlier in the journey — helping customers feel reassured they were making the right decision before they ever reached checkout.
The Stora API played a key role in enabling that. By weaving live availability, smart messaging, and automated communications throughout the journey — not just at the point of payment — they were able to automate with intent.
“From dynamically signposting the right unit size to sending timely SMS or email confirmations that reinforce trust, the API has reduced customer queries and day-to-day admin, while creating a calmer, more confident experience overall.”
That outcome — fewer questions, less manual work, and more confident customers — is exactly what the Public API and webhooks are designed to unlock.
And this is only the start. As more of you build on Stora, we’re excited to continue shaping the API roadmap alongside real-world use cases and community feedback.
Why this matters for storage operators
This isn’t just a technical milestone — it’s a strategic one.
With the Public API, operators can:
Do more with the team you have
Automation replaces repetitive tasks, reduces admin, and frees staff to focus on real revenue-driving work.
Scale without chaos
Whether you’re growing from one site to ten or expanding internationally, integrations keep data consistent and operations aligned.
Differentiate on experience
Custom booking journeys, automated communications, personalised pricing — these become competitive advantages.
Why this matters for developers and partners
For the first time, there’s a modern storage platform worth building on.
The API unlocks:
- Partner integrations with major tools
- Industry-specific apps and automation
- Custom front-end booking experiences
- New products powered by Stora data
It creates space for innovation that previously wasn’t possible in this industry.
Available now — start building today
Stora’s Public API and Webhook system are live.
You can now:
- Access core Stora data via secure, REST endpoints
- Receive real-time event notifications via webhooks
- Connect your tech stack
- Build automations
- Customise your customer experience end-to-end
We believe this is the start of a more open, automated, and connected self storage ecosystem — and we can’t wait to see what you build.
Explore the documentation at docs.stora.co/public-api
View the Developers section in your account →
