How To Create a Self Storage Marketing Plan
Are you teetering on the brink of launching your self storage business but find yourself scratching your head about the marketing bit? Or perhaps you’re already operating but just not sure what you could do to increase occupancy? Fret not. This is your definitive guide on 'How To Create a Self Storage Marketing Plan'.
We're here to usher you through the ins and outs, the ups and downs, the ebb and flow of conjuring a dynamite marketing plan from scratch. So buckle up and get ready for the ride of your entrepreneurial life!
Laying the Foundation: The Market Research
Understand Your Audience: Your self storage services are as good as the people who need them. Who are they? Families in transition? Businesses needing extra space? Students? Create detailed customer personas, and you'll be on your way.
Scout the Competition: Don't turn a blind eye to your competition. What are they offering? How are they attracting customers? Learn from them, but always strive to offer something more.
Identify Your Unique Selling Proposition (USP): What sets you apart from the crowd? Why should customers pick you over others? Find your USP and let it be the lighthouse guiding your self storage marketing plan.
Crafting Your Marketing Strategies
Embrace Digital Marketing: We live in a digital world, and your marketing efforts should reflect that. From social media to Search Engine Optimisation (SEO - striving to be top of Google’s results page), digital marketing can drive people to your self storage business like bees to honey.
Local SEO: Here’s the kicker - most of your customers will be local. So, it's imperative you appear when they search for "self storage near me". Local SEO is your friend here.
Paid Advertising: Consider Google Ads or social media ads. They can give your self storage marketing a helpful boost, driving traffic and leads your way. One of the benefits of Google Ads over paying for social media ad space is ‘buying intent’. The reason your Google Ad appears is that they’ve searched for something like ‘self storage near me’, so that’s a strong signal of intent that they’re interested in your business. While you can still set some parameters for social media ads, your ads will be appearing between photos and posts from their friends & family.
Email Marketing: Don’t underestimate the power of a well-timed email. Create a compelling newsletter to follow up with any active leads and attract potential ones with engaging content. Have a list of previous customers’ email addresses? Routine follow-up emails could be great for getting repeat business.
Execution: Making It Happen
Create a Timeline: Goals are dreams with deadlines. Assign a timeline to each marketing activity and keep track of your progress. Part of a successful marketing plan is routinely checking back on what you’ve rolled out and making tweaks along the way. What emails are working? Are your Google Ads cost-effective?
Allocate Budgets: Money makes the world go round, even in marketing. Distribute your funds wisely across different strategies for maximum impact.
Measure and Adjust: Monitor your marketing efforts regularly. Not everything will work as expected. Stay nimble and adjust your plans as needed.
Frequently Asked Questions
Question 1: Who should I target with my self storage marketing?
Answer: The answer depends on your local market. Families, businesses, or students can all be potential customers.
Question 2: What if my marketing plan doesn’t work?
Answer: That's okay. The key is to stay flexible and adjust your strategies as needed. Marketing is a trial and error process.
Question 3: How often should I review my marketing plan?
Answer: Regularly. Marketing trends evolve quickly. Stay ahead by constantly tweaking and improving your self storage marketing plan.
Learning how to create a self storage marketing plan might seem daunting at first, but once you peel back the layers, it’s not all that mystifying. Remember, it’s not about doing everything at once. Take one step at a time, and before you know it, you'll have a fully functional marketing plan propelling your self storage business to new heights.
The world of self storage marketing is an exciting one, filled with endless possibilities. Who knows? Your self storage business might just become the talk of the town with the right marketing plan!
Remember, success isn’t built overnight. Stay persistent, stay flexible, and above all, keep striving for greatness. Your self storage business is a mighty ship, and your marketing plan is the rudder. Steer it right, and you'll navigate the high seas of entrepreneurship with aplomb.