Your Self Storage Website Can Be Your Fast And Efficient Sales Team
Hi, I’m Steven, a web specialist and CPO at Stora. Let me show you how to turn a small investment in your website into an automated sales machine!
The modern consumer begins and ends their search for self storage on the internet. If you’re not investing in your web presence in a way that a) raises your chances of being discovered online, and b) instantly converts visitors to sales, then you’re missing out on countless opportunities to sell.
Today you need to be asking yourself a different set of questions than in the past:
Am I on the first page of Google for self storage in my area?
Is the content on my self storage website clearly communicating our values?
Can new customers read reviews to prove we’re the best option?
Are there any barriers that will stop customers from booking?
A modern self storage website should be thought through in detail to ensure it’s fine-tuned to sell. You must be hyper-focused on your website’s ability to convert visitors to paying customers.
The best way to achieve this is to answer the questions they have before they have a chance to ask them. Communicate clearly, and ensure your pricing, policies and procedure are there and easy to follow.
The rental process must be easy and instant for your customer and not rely on phone calls or feedback from you.
This empowers them to make reservations (and payments) that work for them, when it suits them most—at any time of the day or night.
And that frees you up to focus on your self storage digital marketing!
Here are 4 great tips from Ben Hook, a self storage marketing expert:
- Ask customers to write reviews—social proof is everything!
- Set up Google My Business and set your location on Maps on Google—this helps with SEO and helps potential customers see where you are.
- Run Google AdWords even if just £100 a month—the awareness this gives your business is worth every penny.
- Set up a blog and share search-optimized posts to your social media channels to increase your search discoverability. Never underestimate the reach of social media, even for self storage!