In the competitive world of self storage, having a strong online presence is crucial. One of the most effective tools at your disposal is your Google Business Profile (GBP), formerly known as Google My Business. This free listing can significantly enhance your visibility on Google, making it easier for potential customers to find, contact, and ultimately choose your self storage facility. Here’s how you can make the most of your Google Business Profile to stand out in the digital crowd.
1. Complete Your Profile
Start by claiming your Google Business Profile and ensure every piece of information is accurate, comprehensive, and up-to-date. This includes your business name, address, phone number, website, and hours of operation. A complete profile gives potential customers all the information they need at a glance and improves your visibility in search results.
For more help with search engine ranking, read our guide on how to dominate local self storage search results.
2. Optimise for Keywords
Incorporate relevant keywords into your profile’s description. Keywords like “self storage,” “secure storage,” and “storage units in [Your Location]” can improve your search rankings. Be strategic but avoid keyword stuffing; your description should be informative and sound natural.
3. Encourage and Manage Reviews
Customer reviews are gold in the self storage industry. Encourage your satisfied customers to leave positive feedback on your GBP. Actively monitor and respond to reviews, showing appreciation for positive feedback and addressing any concerns raised in negative reviews. This not only improves your reputation but also signals to Google that you're engaged and customer-focused, which can boost your search ranking. Read more about Google reviews.
4. Utilise the Q&A Feature
The Q&A feature of GBP allows potential customers to ask questions directly on your profile. Monitor and answer these questions promptly and accurately. This interaction not only provides valuable information to prospective clients but also demonstrates your commitment to customer service.
5. Post Regular Updates
Use the Posts feature to share updates, promotions, new services, or any changes to your operations (like revised hours). Regular posts keep your profile active and engaging, providing fresh content that can improve your visibility and attract more customers.
6. Add High-Quality Photos and Videos
Visual content can significantly impact your profile’s performance. Upload high-quality photos of your facility, including units, security features, and any amenities. Videos can offer a virtual tour of your premises or highlight the features that set your business apart. Updated visual content can make your profile more attractive and engaging to potential customers.
7. Monitor Insights
GBP offers valuable insights into how customers find your listing and interact with it. Use this data to understand customer behaviour better and adjust your marketing strategies accordingly. For example, if you notice a lot of searches for “climate-controlled units,” consider highlighting this feature in your posts and description.
8. Leverage Messaging
Turn on the messaging feature to allow potential customers to contact you directly from your GBP listing. This immediate line of communication can enhance customer service and increase conversion rates by making it easier for customers to inquire about your services. Read more about Google's messaging services.
9. Stay Updated with Google’s Features
Google regularly updates its features and offerings. Stay informed about new tools and functionalities within GBP that you can leverage to enhance your listing further. This proactive approach can keep you ahead of the competition.
By fully utilising your Google Business Profile, your self storage business can improve its online visibility, engage more effectively with potential customers, and drive more traffic—both online and in-person—to your facility. In the digital age, a robust and active GBP is not just an option; it’s a necessity for business growth and customer engagement. If you'd like more tips to help you grow your business, check out our Self Storage Growth Guide.
