Steven Hylands

When people think about product updates, they often picture big, headline features.

Self storage is unusual as a business model. You are responsible for providing a secure space for other people’s property, but you do not automatically insure the items they store.

In the self storage industry, most customers now book online. In the US, more than 70% of storage customers start their search this way.

Operators often ask the same question: what’s the simplest way to get Stripe and Stora sales into my accounting platform without manual work?

Operators using Stora already grew 32% on average in 2024, compared to 6% across the industry. Today, we’re taking that momentum further with a major release: Advanced Checkout.

Most operators sell storage space. But the best ones sell everything their customers actually need — and make it effortless to buy.

Hundreds of operators use Stora to generate thousands of online bookings each month. ~50% of online bookings come directly from search engines like Google — through organic listings or paid ads.

Opening a self storage facility is a rewarding opportunity, but selecting the right location is key to long-term success. In this blog, we guide you through the process of selecting a suitable site…

For self storage operators, increasing prices is one of the most effective ways to grow revenue without significantly increasing operational costs. While many facility owners hesitate to implement…

Self storage is a needs-based product, for that reason, search engines tend to be the predominant acquisition channel for new customers (our own data shows ~50% of online bookings come from search).

2023 has been a busy year here at Stora. We trebled our customer base, hosted a live podcast and Stora social for 60 people, won an SSA Innovation Award for our Next-Generation Site Maps, and…

Let your potential customer get from outside your front gate to inside their new unit in 60 seconds, thanks to our One Minute Move-ins.

Today, our digital design expert Steven mines his 15 years' experience to explain the common design mistakes operators make online.

We kicked things off with a twist on traditional networking. No awkward icebreakers full of personal facts, spirit animals or trust falls here! Instead, we all got acquainted over drinks and a good…

The Self Storage Community is a new space to get firsthand advice, share learnings, and connect with fellow operators to improve and grow your self-storage business.

Customer-first means you endeavor to put the needs of your clients before anything else. If you’re operating a true customer-first business, you’ll look to design your products, services, customer…

At Stora we’re on a mission to create the best software solution for the self storage industry, whether you’re an existing facility wanting to upgrade your operations and website, or a self storage…

Hi, I’m Steven, a web specialist and CPO at Stora. Let me show you how to turn a small investment in your website into an automated sales machine!

Stora have launched an integration with our friends at Calcumate that enables you to add a unit size calculator to a page on your Stora self storage website.

As you get ready to open your self storage facility, you’ll have a daunting list of tasks to complete: site or property acquisition, site preparation / fit-out, signage, smart entry systems,…

Here at Stora, we want to help the next generation of self storage startups get up and running as simply as possible. The main way we’ve done that to date is through our web software product (which…