The Stora blog

March 3, 2026

A new chapter for Stora

In the beginning… When we started Stora, we had a simple mission: help self storage operators run their businesses online.

Gavin Shields

By Gavin Shields

February 26, 2026 · 

Product Updates

Reducing everyday friction: thoughtful improvements across Stora

When people think about product updates, they often picture big, headline features.

Steven Hylands

By Steven Hylands

February 18, 2026 · 

Finance & Legal

Self Storage Insurance: A Practical Guide for Facility Owners and Operators

Self storage is unusual as a business model. You are responsible for providing a secure space for other people’s property, but you do not...

Steven Hylands

By Steven Hylands

January 30, 2026 · 

Getting Started

Where Are Americans Moving? The Most Popular Locations for Self Storage in 2026

The U.S. is a nation on the move, with nearly 15 million Americans moving across the country in 2025.

Stora

By Stora

January 29, 2026 · 

Facility Management

How to Successfully Operate Wine Storage as Part of Your Self Storage Facility

Wine storage is becoming one of the most profitable services in the self storage industry, and it’s growing faster than many operators...

By Stora

January 16, 2026 · 

Finance & Legal

How to Value a Self Storage Facility: A Beginner’s Guide

The global self storage industry has boomed in recent years.

Gavin Shields

By Gavin Shields

January 7, 2026 · 

Getting Started

How to Set Up a Valet Storage Service at Your Self Storage Business

Research shows that consumers are willing to pay more for anything that saves them time or simplifies their day, and that includes self...

Jenna Wimshurst

By Jenna Wimshurst

December 29, 2025 · 

Getting Started, Marketing & Sales

Self Storage Website Design: 5 Ways to Build a High-Converting Website That Drives Growth

In the self storage industry, most customers now book online. In the US, more than 70% of storage customers start their search this way.

Steven Hylands

By Steven Hylands

December 16, 2025 · 

Product Updates

Introducing the Stora API — the Foundation for a More Connected, Automated Self Storage Business

For years, self storage software has worked in a simple way: you run your operations inside one system, and everything else — CRM,...

Gavin Shields

By Gavin Shields

December 9, 2025 · 

Facility Management, Getting Started

A Complete Guide To Self Storage Facility Management

There are over 50,000 self storage facilities in the U.S. and over 3,000 in the UK. If you’re planning on investing in your own business,...

Jenna Wimshurst

By Jenna Wimshurst

December 4, 2025 · 

Marketing & Sales

Where Are Brits Moving? The Most Popular Locations for Self Storage in 2026

The UK is a nation on the move, with over 2.1m Brits moving across the country each year.

Izaak Crook

By Izaak Crook

November 26, 2025 · 

Marketing & Sales

How to get Reviews for Self Storage: A Practical Guide for Building Trust Online

Research shows that 72% of consumers say positive reviews make them trust a business more, and self storage is no exception.

Jenna Wimshurst

By Jenna Wimshurst

November 21, 2025 · 

Finance & Legal

Your Guide to Syncing Stripe and Stora With Your Accounting Software

Operators often ask the same question: what’s the simplest way to get Stripe and Stora sales into my accounting platform without manual...

Steven Hylands

By Steven Hylands

November 13, 2025 · 

Facility Management, Marketing & Sales

Self Storage for Business: How to Adapt Your Facility for Commercial Customers

Business tenants are becoming one of the fastest-growing customer segments in self storage.

Jenna Wimshurst

By Jenna Wimshurst

November 4, 2025 · 

Marketing & Sales

Self Storage Upselling: Increasing Revenue Per Tenant In A Competitive Industry

As a self storage operator, you can’t rely solely on new tenants to grow your business. Profitability also depends on how effectively you...

Jenna Wimshurst

By Jenna Wimshurst

October 27, 2025 · 

Getting Started

How to Start a Self Storage Business in 8 Steps

Follow these six prep and planning steps to learn how to start a self storage business that’s primed for success from the ground up.

Stora

By Stora

October 16, 2025 · 

Getting Started, Facility Management

Choosing the Best Self Storage Management Software for Your Facility: The Questions to Ask

Discover the key questions every operator should ask vendors when choosing self storage management software, and why.

Gavin Shields

By Gavin Shields

October 13, 2025 · 

Getting Started, Marketing & Sales

What to sell in your self storage checkout (and how to start today)

Most operators sell storage space. But the best ones sell everything their customers actually need — and make it effortless to buy.

Steven Hylands

By Steven Hylands

October 13, 2025 · 

Product Updates

Introducing Advanced Checkout — the next evolution of online self storage sales

Operators using Stora already grew 32% on average in 2024, compared to 6% across the industry. Today, we’re taking that momentum further...

Steven Hylands

By Steven Hylands

September 24, 2025

How To Start an RV Storage Business (Tips For Boat Storage Included)

The recreational vehicle (RV) and boating industries have seen some massive growth in recent years, creating a significant demand for...

Stora

By Stora