Cookie Policy
Date of last update: 3rd November 2026
This Cookie Policy explains how Stora Ltd (“we”, “us”, “our”) uses cookies and similar technologies on this website. It should be read alongside our Privacy Policy, which explains how we handle your personal data.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to improve their performance, and to provide information to the site owner. Similar technologies such as pixels, tags and local storage are covered by this policy too.
2. Your consent
When you first visit our website you are shown a cookie banner. Strictly necessary cookies are always active because the site cannot function without them. We set analytics and marketing cookies only after you give consent. The one exception is the demo booking calendar, a page hosted by Default: when you open it to book a time, it stores its own visitor ID and product analytics whatever you chose in the banner. Section 4 explains what it stores.
You can change or withdraw your consent at any time by selecting Cookie settings in the footer of any page, which re-opens the preferences panel.
3. Categories of cookies we use
- Strictly necessary — required for the website to function and to remember your cookie choices. Cannot be switched off.
- Analytics — help us understand how visitors use the site so we can measure and improve performance. Set only with your consent.
- Marketing — used to measure the effectiveness of our advertising and to show you relevant content. Set only with your consent.
4. Cookies set on this website
The exact cookies present depend on the choices you make in the cookie banner. The main cookies we and our service providers use are:
| Cookie | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
cc_cookie | Stora | Stores your cookie consent choices | Strictly necessary | 6 months |
_dflt_consent | Default | Stores your cookie choices for our demo booking tool, so it doesn’t track you unless you’ve agreed | Strictly necessary | 1 year |
__default_pending_scheduler_handoff__ (session storage) | Default | Carries your booking link from a demo request form to the next page. Holds no information about you | Strictly necessary | Up to 30 minutes, cleared when you close the tab |
_dflt_attr (local storage), _dflt_core_aid, _dflt_core_sid, _dflt_core_rev (session storage) | Default | Remembers how you first reached our site (campaign tags, ad click ID, referring page) so a demo request is credited to the right campaign | Analytics | Up to 180 days (local storage); session (session storage) |
_ga, _ga_* | Google Analytics (via Google Tag Manager) | Distinguishes visitors to measure site usage | Analytics | Up to 2 years |
_gid | Google Analytics | Distinguishes visitors | Analytics | 24 hours |
__hstc, hubspotutk, __hssc, __hssrc | HubSpot | Visitor analytics, form attribution and live chat | Analytics / Marketing | Session to 13 months |
bcookie, lidc, li_gc, UserMatchHistory, AnalyticsSyncHistory | Advertising and conversion measurement (LinkedIn Insight Tag) | Marketing | Session to 1 year | |
__oppref, __obref, __oaiq_consent | OpenAI | Conversion measurement for ChatGPT ads (OpenAI Measurement Pixel), and whether you allowed it | Marketing | 30 days to 1 year |
| YouTube cookies | YouTube (privacy-enhanced mode) | Set only if you play an embedded video | Marketing | Varies |
| Facebook / X (Twitter) cookies | Meta / X | Set only on pages with social share widgets, after consent | Marketing | Varies |
When you request a demo, we use Default to send your request to the right member of our team and show you a calendar to book a time. This works whatever you choose in the cookie banner. Default receives what you type into the form, plus the page address, the referring page, any campaign tags in the link and your browser type. It does not track the pages you visit or try to identify you. If you accept analytics cookies, it also remembers which campaign brought you to our site.
The booking calendar is a page hosted by Default and shown in a frame on our site. While you book, it stores a temporary hold on the time slot you pick, an anonymous visitor ID and Default’s own product analytics (PostHog). Because these are stored by Default’s page rather than ours, they are not controlled by our cookie banner. Most browsers keep them separate from our site’s cookies.
We load our web fonts from Adobe Fonts (Typekit); these do not set tracking cookies. Several of the providers above are based in the United States, so using their services may involve transfers of data there — see our Privacy Policy for details on international transfers.
5. Managing cookies in your browser
In addition to our cookie banner, most browsers let you block or delete cookies through their settings. Note that blocking strictly necessary cookies may stop parts of the site from working. Guidance for common browsers is available from the Information Commissioner’s Office (ICO).
6. Changes to this policy
We may update this Cookie Policy from time to time. Any changes will be published on this page with a revised “last update” date.
7. Contact
For any questions about this policy or how we use cookies, please contact us using the details in our Privacy Policy.