The self storage industry is evolving more rapidly than ever. New technologies are revolutionizing everything from bookings and access to security and operations, making it challenging to stay ahead.
One of my favorite ways to keep my finger on the pulse of the industry is to listen to podcasts. There’s a podcast for absolutely everything these days, including self storage.
Whether you’re launching your first facility or managing multiple locations, there’s a podcast for you.
Here are my top nine self storage podcasts to help you thrive in 2025.
1) Self Storage Income
AJ Osborne is a leading authority in the US self storage industry. As a successful entrepreneur, investor, and businessman, he has built an impressive portfolio worth over $350 million, spanning more than 1.2 million square feet of facility space.
Fortunately for operators, AJ freely shares the insights behind his success. He actively imparts his expertise through multiple channels, including a popular YouTube channel, a newsletter, and of course, a top-rated podcast.
Since its debut in 2019, Self Storage Income has released over 250 episodes, featuring AJ's industry insights and interviews with experts who provide valuable perspectives on the self storage business.
If you're just starting out, I’d recommend diving into the episode "How to Buy a Storage Facility" to kickstart your learning.
2) The Storage Investor Show
Kris Bennett’s The Storage Investor Show is an essential resource for anyone serious about self storage investment. Focusing on finding, funding, and closing deals, Kris taps into real-world insights from industry experts. The podcast covers everything from traditional self storage basics to specialized topics like boat, caravans, and industrial outdoor storage.
Kris delves into key topics such as deal analysis, market trends, and building strategic partnerships. Each episode is filled with expert interviews and practical tips, providing valuable, actionable advice for listeners.
Check out his chat with Brent Wright on “Building a 7,000 Unit Self Storage Empire”.
3) The Self Storage Show
Jim Ross, one of the pioneers in self storage, has been creating valuable content for operators for over a decade. His career began at 20, managing a facility in Salt Lake City. He later expanded to multiple locations and became a regional manager overseeing several sites across the western US. Eventually, he founded Three Mile Storage, a property management company that continues to thrive today.
Jim’s podcast, The Self Storage Show, offers in-depth discussions on a wide range of self storage management topics, featuring both long-form episodes and quick Q&A sessions co-hosted with Jim Mooney, VP of Operations at Freedom Storage Management.
In addition to the main podcast, Jim also releases bite-sized insights through his 3 Minutes with 3 Mile series, perfect for those looking for quick, actionable tips.
To learn more about Jim’s influence on the industry and his top tips on effective pricing and revenue management, check out this episode with Dean Booty.
4) Hacking Self Storage
Speaking of Dean Booty, it’s impossible to overlook his podcast, Hacking Self Storage. With experience growing multiple self storage facilities across the UK, Dean shares his hands-on expertise through both the podcast and his daily newsletter, offering in-depth insights, including the financial specifics of each site.
Dean’s passion for the self storage industry stems from his personal journey of building both indoor and outdoor facilities over the past seven years. After delivering his first keynote at the 2019 Self Storage Expo in Vegas, he launched Hacking Self Storage to provide valuable support and guidance to others navigating the storage business.
With over 700 episodes, Dean covers everything from key lessons to expert interviews. In Episode #705, featuring our CEO Gavin Shields, they dive into exciting growth opportunities available in the self storage industry.
5) Storage Nerds
Stacy Rossetti, known as the ‘Grassroots Guru in Self Storage,’ combines her hands-on experience as a self storage investor with a passion for teaching others how to succeed in the industry.
Her podcast, Storage Nerds, is designed to help listeners break into self storage investing through her proven three-step method: Finding, Funding, and Running facilities. Stacy covers everything from creative deal structuring and negotiating directly with owners to leveraging private lenders.
A key focus of Stacy’s podcast is uncovering off-market opportunities, making it a must-listen for aspiring investors seeking passive income. Whether you’re new to self storage or a seasoned investor, Stacy offers practical, actionable steps to help you succeed.
In the episode "Seven Ways To Invest In Self-Storage," Stacy dives into how to identify and acquire underperforming storage facilities. She shares strategies for boosting revenue, reducing expenses, and explores investment approaches like wholesaling, entitlements, and conversions.
6) Self Storage Lab
Swivl is an automation platform that uses AI chatbots to streamline and enhance communication with current and prospective tenants.
The Self Storage Lab podcast dives deep into the latest developments in the self storage industry. With topics ranging from tech innovations and marketing strategies to actionable tips for streamlining operations, the hosts deliver a practical, no-nonsense perspective.
It’s a must-listen for operators, investors, or anyone curious about the business, offering real-world advice and industry insights to help you stay ahead of the curve and elevate your self storage game.
Don’t miss the episode “Third Party Marketing Strategies” featuring Melissa Stiles, Chief Marketing Officer at Storage Asset Management. Melissa dives into grassroots marketing, reputation management, and the power of AI and digital tools. Packed with actionable tips on boosting your brand presence and elevating customer experiences, this episode is a must-listen for anyone looking to sharpen their marketing strategies.
7) Self Storage Explained
While we’re at it, here’s a quick shoutout to our very own podcast, Self Storage Explained.
Hosted by Gavin Shields, Stora co-founder and Director of StoreStuff, an innovative unstaffed facility in Northern Ireland, Self Storage Explained offers valuable insights for operators at every stage of their journey, from starting out to scaling up.
Each one of our podcast episodes are packed with valuable insights. Plus, we've had the privilege of interviewing most of the major players in automated entry systems, an essential technology for staying ahead in the self storage industry.
Check out our episode with Grant Daniel, Director of iBidOnStorage where we discuss “The Future of Self Storage: Auctions, Automation and More”.
8) Unlocking Self Storage
Produced by Janus International Europe, the Unlocking Self Storage podcast delivers valuable insights, trends, and tips for the self storage industry. Hosted by Craig Conway, International Director of Nokē Smart Entry, it features expert guests discussing topics like access control systems and investment strategies.
Janus International Europe designs, manufactures, and installs self storage units across Europe. With over 30 years of expertise, they are the trusted partner for innovative and reliable solutions.
Their mission is to help you discover the best self storage strategies by sharing insights into their products, services, and industry expertise.
I’d recommend this special Q&A session recorded live at the JET event in Lisbon, featuring a global panel of self storage experts and guest-hosted by Terry Bagley, President of Industry & Partner Relationships at Janus.
9) Chatterbox by Cleveland Containers
Chatterbox is a podcast series produced by Cleveland Containers, a top UK supplier of shipping containers for sale or hire. From storage and offices to bespoke conversions like bars, they deliver quality solutions tailored to any need and budget.
Launched in 2022 as part of their BOX+ service, the podcast features discussions with successful self storage operators and industry suppliers, sharing insights and tips to help businesses thrive.
Their fantastic series of episodes cover topics such as market demand, branding, planning permission, and the integration of technology like AI in storage operations.
Check out the episode where Mark Prince, Operations Facilities Manager for Storebox, shared his top tips for growing a self storage business into new locations.
Conclusion
The self storage industry is evolving rapidly, and staying ahead requires constant learning and adaptation. Podcasts have become a valuable tool for operators, investors, and anyone interested in the self storage business to gain insights, expert opinions, and practical strategies.
From cutting-edge technology to creative investment strategies and hands-on tips for running and scaling your business, these podcasts cover it all. Whether you're just starting out or looking to expand, there's something for everyone in this list.
By tuning into these top self storage podcasts, you’ll equip yourself with the knowledge and tools needed to thrive in 2025 and beyond.
