An Intro To Self Storage Investing



If you're seeking a unique avenue to grow your investment portfolio, then the self storage industry might be for you. This guide will walk you through every step, from understanding what it is, determining if it's a worthy investment, the reasons why you should consider it, how to start your journey, to recognising potential risks and expected returns.

What is Self Storage Investing?

Self storage investing is the process of buying or building storage units with the aim of renting them out for profit. The self storage industry has proven its resilience even during economic downturns, making it a potential goldmine for investors.

Is Self Storage a Good Investment?

Self storage is often overlooked, but its steady cash flow, low overhead costs, and robust demand make it a brilliant option for investment.

But like all things, it isn't one-size-fits-all. The best investment for you largely depends on your financial goals, risk tolerance, and investment strategy. So, is investing in self storage business your next big move? Let's dig deeper to find out.

Why Invest in Self Storage?

There are numerous reasons why investing in self storage business is a smart move. Here's a peek at the top ones:

Steady Cash Flow: Once your units are rented, you can expect a regular income stream.

Robust Demand: With the increasing need for extra space in urban areas and during life transitions, self storage demand is high.

Economic Resilience: The industry tends to fare well even in downturns.

Low Overhead Costs: Compared to other real estate investments, self storage has relatively low maintenance and operational costs.

How to Invest in Self Storage

Venturing into self storage investing for beginners might seem daunting, but it's not as complicated as you may think. Along with our own self storage investment calculator, here's a simple road map on how to invest in self storage:

Market Research: Identify areas with a high demand for storage units. Look at population growth, demographics, and local competition.

Find a Property: Buy an existing storage facility or build one. Both have their pros and cons.

Secure Financing: Establish your budget and secure funding. You may use your own capital, bank loans, or investors' money.

Operational Setup: Use a robust software solution to manage your business effectively.

Marketing Strategy: Promote your facility to attract renters.

Risks of Investing in Self-Storage

Every investment has its risks, and self storage is no exception. Here are the risks of investing in self-storage:

Local Competition: High competition in your area may limit your occupancy rates and rental prices. Self storage customers will only want to travel so far to store their items, so you’re limited by the population size of your chosen location.

Market Oversaturation: If supply exceeds demand, your return on investment (ROI) might be affected.

Economic Factors: Despite being resilient, some economic conditions could impact profitability.

Operational Challenges: Managing a self storage facility requires certain skills and resources.

Self Storage Investment Returns

The return on investment in self storage can be impressive. However, it varies based on factors like location, occupancy rates, rental rates, and operational efficiency. According to experts, a well-managed self storage facility could forecast an estimated annual ROI of 20-26%. Yet, always remember that returns are never guaranteed, and it takes patience and effort to make a profit. Your objective in the early stages will be to reach optimal occupancy levels, before then considering revenue management and maximising returns.

Frequently Asked Questions

Question 1: Are self storage units a good investment?
Answer: Yes, they are. Their steady cash flow, robust demand, and economic resilience make them an attractive investment option.

Question 2: How to start investing in self storage?
Answer: Start with market research to identify potential locations. Then, find a property to buy or build, secure financing, set up your operations, and strategise your marketing.

Question 3: What are the risks of investing in self storage?
Answer: Risks include local competition, market oversaturation, certain economic conditions, and operational challenges.

Question 4: What are the potential returns from self storage investment?
Answer: While it varies, a well-managed self storage facility could forecast an estimated annual ROI of 20-26.


In conclusion, self storage investing offers a unique opportunity to earn steady cash flow with a high ROI. Though it comes with its risks, the benefits could outweigh them, making it an investment worth considering. Investing in self storage is not a casual stroll in the park, but with this comprehensive guide, you're equipped to make an informed decision and potentially reap the rewards.

Whether you're an old hand at investing or a relative novice, a little bit of courage, determination and a chunk of knowledge could unlock a world of profitable opportunities.

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