So, you’ve set up your domain, created content for your pages, and launched your new self storage website, but now you’re wondering why it’s not appearing on Google yet. The good news is that there are a few simple steps you can take to get your site noticed.
There are a few tasks you’ll need to take care of to help Google index your site and start driving traffic. Let’s walk through them.
Tips: If you're looking for help building a self storage website that drives growth, check out this helpful guide.
Set up Google Analytics or Google Tag Manager
To track how many people visit your website, where they’re coming from, and how they interact with your site, you’ll need a tool like Google Analytics or Google Tag Manager.
Google Analytics provides detailed data about your website’s traffic, including the number of visitors, their geographic location, the devices they use, and how they found your site (such as through organic search, social media, or paid ads).
It also tracks how users interact with your site, including which pages they visit, how long they stay, and what actions they take (like completing a contact form or making a booking). This information is crucial for understanding user behavior and optimizing your site’s performance.
Google Tag Manager allows you to manage and deploy marketing tags (such as tracking pixels or analytics codes) without needing to update the code directly on your website. It streamlines the process of tracking specific events like button clicks, form submissions, or video plays, giving you more granular insights into how users engage with your site.
By using these tools together, you can get a comprehensive view of your website's performance and make data-driven decisions to improve user experience and conversion rates.
Here’s how to get started:
Head to Google Analytics or Google Tag Manager.
Follow the setup instructions to create a tracking code.
Once you have the tracking code, add it to your website.
By tracking traffic, you’ll gain valuable insights into what’s working and where to focus your marketing efforts.
Verify your site with Google Search Console
Google Search Console is a free tool that helps you monitor your website’s presence on Google.
It provides valuable insights into how Google crawls and indexes your site, helping you identify issues like broken links, crawl errors, or slow page load times. You can also use it to check which search queries are driving traffic to your site, and see how your pages are performing in search results.
Verifying your site is essential to ensure Google knows your website exists and can start indexing it.
Here’s how to verify your site:
Go to Google Search Console.
Add your domain and follow the steps to verify ownership.
Once verified, you can also use Google Search Console to see how your website is performing in search results and identify any issues.
Submit your sitemap
A sitemap is a file that helps search engines understand your website’s structure. While Google usually finds this automatically, submitting your sitemap ensures that all your pages are indexed as quickly as possible.
For Stora websites, your sitemap can be found at /sitemap.xml. For example:
👉 https://yourstoragename.com/si...
Submit your sitemap directly through Google Search Console. It’s an optional but worthwhile step to speed up the indexing process.
Check if your website is indexed
Once you’ve completed the steps above, you might wonder why your site isn’t showing up on Google right away. It’s important to understand that even after launching your website, it can take some time for Google to crawl and index it, so you won’t necessarily see it in search results immediately.
Here’s how to verify if your site is indexed:
Search for your site on Google using: site:yourstoragename.com.
If your site appears in the results, it’s indexed. If not, be patient—it can take some time for Google to crawl your site.
You can also check Google Search Console to monitor indexing progress.
Why these steps matter
Taking these actions ensures your site is set up correctly and ready for optimization.
While these initial steps won’t immediately make your site rank higher, they help establish a strong foundation for tracking progress and making improvements. Over time, as you continue to optimize and monitor your site, you’ll increase its chances of appearing in search results and attracting more traffic.
Tips for getting your self storage website to rank higher
Build Local Search Authority: Use this guide to dominate local self storage search results.
Maximize Your Google Business Profile: Follow these tips to set up your Google Business Profile for success.
Patience is key
SEO is a long game, and it may take weeks or even months to see results. The self storage industry is competitive, but with consistent effort and the right tools, you’ll climb the ranks.
Take the time to implement these steps, and before you know it, your self storage website will be making its mark in search results.
Get an SEO-Friendly Self Storage Website from Stora
Investing in SEO for your self storage facility is important if you want to generate high-quality leads, drive traffic to your website, and get more sales.
We know SEO can seem very complex, which is why we’ve developed our web design solution for storage facilities like yours.
Through Stora’s software package, you can get an expertly designed SEO-friendly website that helps you get more bookings, process payments, and highlight your social proof.
Our product comes with pre-built website templates that provide the pages you need with optimally placed text areas, images, links, and buttons. We also give you access to an image library to give your website a professional finish.
Get a demo and learn how Stora can help you with your website and automate your entire self storage business.
