If your self storage facility is only marketing to people actively searching for units, you’re missing out on a huge opportunity.
Social media marketing allows you to generate demand (not just capture it) by engaging with people long before they start searching for storage nearby.
It’s also one of the most cost-effective ways to build brand awareness and stay top of mind in your local community.
About 65% of businesses identify social media marketing as a key tool for generating leads, and more than 87% of buyers say social media influences their shopping decisions.
For self storage operators, this means you can use platforms like Instagram, Facebook, TikTok, LinkedIn, and YouTube to reach your target audience at the right time with the appropriate message, all while building trust and driving long-term growth.
In this guide, we’ll discuss what self storage social media marketing is, why it matters, and how to make the most of each platform.
What is Self Storage Social Media Marketing?
Self storage social media marketing involves using platforms like Facebook, Instagram, X (formerly Twitter), and LinkedIn to promote your storage facility, establish brand awareness, and attract new tenants.
It’s a form of digital marketing that enables self storage facilities to connect with their target audience, where they already spend a large portion of their time. People spend an average of 143 minutes per day on social platforms, making them the ideal place to connect with new and existing customers.
Social media marketing for self storage isn’t just about posting pictures of units or sharing occasional promotions. It’s about building relationships with self storage customers, staying top of mind, and positioning your facility as the go-to choice for storage space in your area.
By creating helpful, entertaining, and relevant content, you can educate potential customers about the benefits of using a storage unit, answer common questions, and showcase what makes your facility stand out, such as top-rated customer service, high-tech security, climate-controlled units, or 24/7 access.
What Storage Facilities Gain by Investing in Social Media Marketing
Social media is one of the most effective tools for local businesses like yours to reach their audience.
Whether you’re a multi-location storage company or an independent operator, social media marketing can help you stand out in a competitive market and maximise the return of your marketing budget.
Aside from this, there are some other reasons why social media is so important for your storage business:
📱 Build local awareness and visibility
For a storage company, your ideal customers often live just a few miles away from your facility.
Social media platforms like Facebook and Instagram allow you to promote your business directly to users in your geographic area.
This kind of hyper-local targeting is especially valuable for local businesses that rely on foot traffic or proximity for conversions.
By posting regularly and engaging with nearby users, you keep your facility top of mind when someone in your local community needs storage space. Additionally, social media ads are the leading source of brand awareness among internet users aged 16 to 34.
📱 Maximise your marketing efforts
Social media is a powerful tool for boosting your marketing efforts. Running a promotion? Share it in a post or story. Launching a new facility? Announce it to your followers. Need to improve your search engine optimisation (SEO)? Social media traffic can drive visits to your website, boosting your authority.
It also allows you to test different messages and creative formats at a low cost before committing to a larger, more expensive campaign.
📱 Cost-effective and scalable
Unlike traditional advertising, such as flyers and billboards, social media can be a low-cost option that scales with your goals.
Even if you only have a minimal marketing budget, you can run targeted ads that only reach people likely to need storage, like those who are moving, downsizing, or remodeling.
Over 95% of marketers agree that social media delivers positive returns on investment, and the average ROI for social media ad campaigns is 250%.
This level of precision ensures that every dollar is spent wisely, making it easier for smaller operators to compete with big-name brands.
📱 Build trust and humanise your brand
Today’s customers want to know who they’re doing business with. Social media gives your storage company a face and voice.
Posting photos of your staff, behind-the-scenes videos, and customer testimonials helps create a sense of connection and trust.
This is particularly important in the self storage industry, where customers hand over the security of their valuable belongings.
📱 Stay connected with your local community
A strong social presence enables you to engage with your community, whether through sponsoring local events, showcasing community involvement, or supporting nearby small businesses.
This not only boosts goodwill but also encourages word-of-mouth referrals, which remain one of the most effective forms of marketing for storage facilities.
Best Practices for Self Storage Marketing on Social Media
Now that you know more about social media marketing for self storage, let’s unpack how you should be using each platform to your advantage:
Instagram is one of the world’s largest social media platforms, with over two billion active users as of early 2025, providing you with a massive audience to tap into.
It’s a powerful platform for visually showcasing your storage facility, building brand recognition, and engaging with your local audience. Here’s how you can make the most of Instagram:
Start by following and engaging with local accounts: To grow your following, connect with nearby businesses, community profiles, real estate agents, and movers in your area. Like and comment on their posts to get your profile seen by the right audience.
Run a local giveaway: Partner with another local business to offer a prize, like a month of free storage or a moving bundle, and ask people to follow your account, tag a friend, and share the post to their Stories to enter. This is a fast way to grow your follower count.
Encourage happy customers to tag your account: Ask satisfied tenants to post a photo and tag your facility, especially if they’ve just moved in or cleared out a space. This is called user-generated content (UGC), and it helps you build credibility and reach new people.
Use high-quality visuals: Post clean, well-lit photos of your facility, including exterior shots, the interiors of storage units, and welcoming front office spaces. Strong visuals help establish trust and make your business feel more professional and approachable.
Post consistently: Aim to publish three to five posts per week to stay visible and top of mind for potential customers. Regular posting helps build familiarity and signals to Instagram’s algorithm that your content is active and relevant.
Educate and inspire your audience: Share practical content like moving tips, organisation hacks, or creative ways to use storage space. This could be seasonal decorations, sports gear, or small business inventory.
Use local hashtags and geotags: Include geo-specific hashtags like #DallasBusiness or #TampaStorage and geotag your location on every post to increase discoverability within your community. Including just one hashtag in Instagram posts can increase engagement by between 12% and 29%.
Leverage Instagram Stories: Use Stories to share timely updates, behind-the-scenes content, or quick customer testimonials. Interactive stickers like polls and Q&As make your content more engaging and boost visibility.
Highlight customer testimonials: Repost positive reviews from happy customers or share video testimonials. Social proof builds credibility and reassures new prospects that your service is trustworthy, and 62% of consumers say they trust customer testimonials more than traditional brand advertising.
Use retargeting ads to re-engage website visitors or past customers: You can create custom audiences through Meta Ads Manager to show ads to people who’ve visited your site, interacted with your content, or saved a post. These ads are a great way to stay top of mind and encourage conversions from people who already know your business.
Promote special offers and discounts: Design eye-catching graphics for limited-time deals, student promotions, or seasonal discounts.
Engage with your audience: Reply to comments and direct messages (DMs) promptly, and actively interact with your community to increase brand exposure and build relationships.
This self storage business regularly posts customer testimonials on its Instagram profile to build trust and credibility. As you can see, they’re also using location-specific hashtags to boost local visibility:
Facebook remains one of the most valuable platforms for self storage facilities, especially when targeting a slightly older demographic and promoting to local customers. The largest group of Facebook users globally is 25- to 34-year-olds. Here’s how to get Facebook marketing right:
Create a complete and professional Business Page: Ensure your profile includes your address, contact information, business hours, website, and a clear description of your services. This makes it easy for new customers to find and contact you.
Post a mix of content types: Use a blend of photos, videos, blog posts, and promotions to keep your feed fresh and engaging. Facebook’s algorithm rewards varied and consistent content.
Use Facebook Events and Promotions: Promote local events, like facility open days or community clean-ups, and highlight current discounts or special offers to attract new renters.
Join and participate in local groups: Engage in neighbourhood or city-specific Facebook groups where people often ask for moving advice, storage recommendations, or local services. This boosts visibility and word-of-mouth referrals for your business.
Run targeted Facebook Ads: Use Facebook’s powerful ad targeting tools to reach your exact target audience based on location, age, interests, and life events like moving or starting a new job. The average conversion rate for Facebook Ads across all industries is about 9.21% to 14%, showing just how powerful they can be for your business.
Set up retargeting campaigns: With the Meta Pixel installed on your website, you can track visitors and serve them tailored ads on Facebook that bring them back to your site when they’re ready to book a unit. This is a cost-effective way to turn interest into action.
Pin important updates to the top of your page: Keep key announcements, current offers, or links to your online booking system pinned at the top so that visitors immediately see the most relevant information.
This self storage business posts behind-the-scenes videos on Facebook showcasing their facility and just how easy it is for tenants to access their units:
TikTok
TikTok isn’t just for dance trends. It’s become a great discovery tool for local businesses, including self storage facilities. 52% of users regularly get news from TikTok, making it not just an entertainment hub but a platform for discovering diverse information.
With the right approach, TikTok can help your storage company connect with a younger audience, boost brand awareness, and drive leads. Below are some TikTok tips:
Use free tools: Creating short-form video content can feel intimidating at first, especially when it comes to editing. But you don’t need to be a video professional to make effective TikToks. Free apps like CapCut, InShot, VN Video Editor, and Canva offer beginner-friendly templates, auto-captioning, and drag-and-drop editing tools to help you create polished videos quickly.
Focus on short, engaging, and relatable content: Create fun, fast-paced videos that show the real-life value of your storage services, like moving day transformations, packing hacks, or behind-the-scenes facility tours.
Use trending sounds and challenges: Incorporate popular TikTok audio and trends where relevant to boost visibility and appear in users’ For You pages. TikTok’s algorithm favours content that taps into current sounds and challenges, meaning you’ll be more discoverable if you use these. Just be sure that the trend aligns with your brand and message. 88% of TikTok users say sound is essential on the platform, and 73% report that they will stop and look at videos that use audio.
Use TikTok retargeting ads: You can re-engage viewers who’ve interacted with your content or visited your website through TikTok’s ad platform. It lets you create custom audiences based on past video views, clicks, or site visits.
Include strong calls to action (CTAs) in captions or videos: Whether it’s “Book a unit today”, “Call now”, or “Visit the link in our bio”, guide viewers toward the next step in your sales funnel to convert views into bookings.
Feature your team and daily operations: Introduce staff, show move-ins, or document interesting moments at your facility. This humanises your company and builds trust with viewers.
In the example below, this self storage facility uses TikTok to share a behind-the-scenes tour of their new air-conditioned units with electrical power points. The video also ends with a strong “Contact Us” call to action:
X (formerly Twitter)
While X isn’t as visually focused as platforms like Instagram or TikTok, it can be an effective tool for building brand authority and engaging with your community. 79% of X users follow brands to get up-to-date information, giving you a great platform to share news about your facility.
Here are some best practices for this social media platform:
Tweet consistently and stay active: Aim to post at least once a day to stay visible in your followers’ feeds.
Use hashtags to increase discoverability: Include hashtags like #SelfStorage #YourCityStorage, or #LocalBusiness to make your tweets more searchable for people looking for storage in your area.
Engage with your local audience and businesses: Reply to local accounts, retweet nearby events, or comment on posts from community members. This helps establish your facility as a visible and approachable part of your community and business network.
Share time-sensitive updates and offers: Use X to quickly broadcast flash sales, unit availability, holiday hours, or weather-related closures. The real-time nature of the platform makes it ideal for urgent updates.
Post useful and shareable content: Share moving tips, storage hacks, or short customer testimonials that provide value and encourage retweets, helping your content reach a broader audience.
Use X Ads to retarget website visitors and past engagers: You can create specific audiences based on people who’ve visited your website or interacted with your tweets. Retargeted ads on X can help drive conversions from users already familiar with your brand.
This self storage facility uses X to target a specific customer pain point: where do you store your belongings while traveling the world?
LinkedIn is ideal for reaching business clients who may need self storage solutions for their operations. More than 69 million companies have created a LinkedIn Company page, making it expected, not optional, for business discovery and credibility.
Unlike other platforms, LinkedIn is best for self storage companies targeting businesses, entrepreneurs, and organisations that require reliable storage for inventory, documents, or equipment.
Below are some ways you can leverage LinkedIn to your advantage:
Optimise your Company Page: 40% of users engage with LinkedIn business pages every week, including actions like following, liking, or clicking through to websites. Make sure your LinkedIn business profile clearly communicates the services your facility offers, with detailed descriptions, contract information, and links to your website. This builds credibility among business clients.
Share industry-relevant content: Post articles, case studies, and insights about how self storage can support business growth, seasonal inventory management, or office relocations. Educational content positions you as an expert in your field.
Engage with relevant LinkedIn groups: Join and participate in groups related to small business owners, real estate, or logistics in your region. Providing helpful advice or answers raises your profile as a go-to resource.
Use LinkedIn’s messaging and connection features: Reach out to local business owners with personalised messages that offer your services or invite them to facility tours or webinars.
Use LinkedIn retargeting to stay visible to your business audience: If you’re targeting commercial tenants or B2B customers, LinkedIn’s retargeting tools let you serve ads to people who’ve visited your website or engaged with your LinkedIn content. This keeps your facility front and centre as they continue their decision-making process.
In the LinkedIn post below, this self storage facility shares company updates, which is the ideal type of content for this professional networking platform:
YouTube
For self storage owners, YouTube is an excellent tool to build trust, improve SEO, and show potential customers exactly what they can expect from your storage company. Also, 78% of people prefer to learn about a product or service via videos rather than text or images.
Here are some best practices for YouTube:
Create video tours of your facility: Walk viewers through your units, security features, front office, and parking areas. These virtual tours help potential renters feel confident in the quality and safety of your facility.
Produce helpful, how-to content: The average how-to video receives approximately 8,300 views, making it one of the top-performing genres in terms of audience interest. Make videos answering common questions like “What size storage unit do I need?” or “How do I pack a storage unit efficiently?”
Optimise titles and descriptions with keywords: Use relevant search terms like “self storage in [city]” or “moving tips” in your video titles, descriptions, and tags. This helps improve discoverability on both YouTube and Google.
Design engaging video thumbnails: 90% of users say a video’s thumbnail is a significant factor in deciding whether to watch a video or not. Use clear, visually appealing thumbnails with short text to grab attention and improve click-through rates.
Stay consistent with uploads: Aim to post at least one video per month to keep your channel active and growing. A regular upload schedule signals to YouTube’s algorithm that your channel is worth promoting.
Run retargeting ads to re-engage interested viewers: Using Google Ads, you can retarget people who’ve watched your videos, visited your website, or searched for self storage related terms. These video ads help reinforce your brand and gently nudge potential tenants back to your site.
This self storage facility has posted an engaging virtual tour of their amenities on YouTube, highlighting what each size unit is useful for:
Make Running Your Self Storage Facility a Breeze So You Can Focus on Marketing
Social media marketing is one of the most effective ways to increase visibility, build trust, and attract new customers to your self storage business.
However, social media marketing takes time, consistency, and creativity to do it well. This is time you may not have if you’re bogged down with the day-to-day operations of your facility.
That’s where Stora becomes invaluable. By automating bookings, payments, customer communications, and unit management, our software frees up hours each week, allowing you to focus more on growing your brand and reaching your online audience.
Instead of juggling spreadsheets or chasing down late payments, you can focus on creating content, engaging with your audience, and turning clicks into paying tenants.
Book a Stora demo today to find out how you can spend less time on admin and more time on social media marketing.
