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The Self Storage AI Advisor

Gavin Shields, CEO of Stora

Trained on the experience and insights of Gavin Shields, CEO of Stora.

Who is Gavin?

Gavin Shields is the founder and CEO of Stora. In under five years, Stora has onboarded 500+ customers and now powers one in four self storage sites across the UK and Ireland.

He also operates StoreStuff, one of the first fully automated unstaffed facilities in Europe.

Gavin has a background in finance and venture capital and is a multi-time technology founder.

Recognised as one of the leading voices on automation and modern operating models in self storage, he speaks at events including FEDESSA and SSA UK, and hosts the Self Storage Explained podcast, known for making complex operational topics simple.

Gavin Shields, CEO of Stora
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What you can ask

How should I price a new or existing site?

Should I run my facility unstaffed or staffed?

Is container, indoor, or hybrid the best setup for my site?

How should I structure my online booking flow?

How do I find the right location for my next site?

How can I reduce bad debt and increase successful payments?

Should I add vehicle, caravan or boat storage?

What tools and technology should a modern operator be using?

How do I choose the right unit mix?

Which metrics actually matter for a storage business?

How can I improve the customer experience at my facility?

...and much more

Gavin Shields

Why we built this

Operators often benefit from speaking directly with Gavin — but as Stora has grown, it's no longer possible for him to have 1:1 conversations with everyone.

This tool gives more people access to his thinking on pricing, automation, online sales, revenue growth and modern operating models.

Thinking about launching, expanding or modernising?

Gavin's digital mind is great for exploring ideas, but if you're looking to open a site, scale up, or shift to a more automated, modern way of operating, our team can walk you through what that looks like in practice.

You'll see how operators use Stora to streamline admin, boost revenue and build a smoother experience for customers.

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"Das ganze System ist einfach mit allem verbunden, was wir für das Tagesgeschäft brauchen.