2025 UK Self Storage Industry Insights
Exclusive insights and benchmarking data from hundreds of UK self storage facilities.
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“I'm delighted to share this report with the UK self storage industry for the third year running. Over the past year, the Stora platform has grown to support 25% of UK self storage facilities, giving us a richer dataset and deeper insights than ever before.
At Stora, our mission is to help customers build the best self storage businesses. We hope this report supports smarter, data-driven decisions that drive growth in 2026 and beyond.”
Some report highlights at a glance
Indoor occupancy peaks at 77% in October
Occupancy by month
Nearly 70% of operators favour transparent pricing
Pricing approach
How operators display pricing
Showing prices
Lead before prices
No prices
Weekly pricing display dominates at 52%
Operator pricing approach
The all-in-one storage platform people love
"Our revenue has increased by over £100,000 a year since moving to Stora"
James Bonny
Bonny's Self Storage
"Stora is to the self storage industry what Netflix was to Blockbusters. Get on board or get left behind."
Karl Walker
GB Storage
"Everything has been positive since putting Stora in."
Carl Mirauer
Secured Spaces
"Our revenue has increased by over £100,000 a year since moving to Stora"
James Bonny
Bonny's Self Storage
"Stora is to the self storage industry what Netflix was to Blockbusters. Get on board or get left behind."
Karl Walker
GB Storage
"Everything has been positive since putting Stora in."
Carl Mirauer
Secured Spaces
November is the best month for container rentals.
Displaying prices drives over 72% of bookings online
Google Search drove 59% of website traffic.
88% of customers paid by debit or credit card.
Nearly half of customers (44%) booked without a discount.
Make 2026 your most successful year
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