From Airline Pilot to Self Storage Success: Karl Walker's Inspiring Journey

Episode #11: GB Storage

Summary

In this episode of Self Storage Explained, we chat with Karl Walker from GB Storage, who shares his incredible journey from 25 years as a commercial airline pilot to launching a thriving self storage business in the UK.

Karl discusses

- The pivotal moment that led him to leave aviation during COVID.

- How he built a cutting-edge, app-based, staffless storage facility.

- His strategies for attracting customers with Google Ads and high-quality service.

- Lessons learned, expansion plans, and advice for new self storage entrepreneurs.

Chapters

00:00 Introduction to the podcast and guest, Karl Walker.

00:30 Karl’s journey from airline pilot to starting a self storage business.

03:00 Using smart locks, app-based access, and running a staffless facility.

05:39 Early adoption of Stora and how the app streamlined operations.

07:05 Attracting customers with Google Ads as the key strategy.

09:52 Customer experience from booking to move-in, and site design.

12:00 Plans for expanding the current facility based on demand.

15:25 How Karl’s aviation background influences his management style.

19:15 Advice for self storage entrepreneurs on pricing and customer targeting.

21:08 Closing thoughts on Karl’s journey, future goals, and being an early Stora customer.