Most operators sell storage space. The best ones sell everything their customers actually need — and make it effortless to buy.
With Products in Stora, you can add one-off or recurring items directly to your checkout. That means you can grow revenue, improve the customer experience, and make your business feel more complete — all without adding work.
Why add products
Every move-in creates a moment of need. Someone’s packing up a house, renting a van, or realising they’ll need weekend access. Those moments can either be missed opportunities or easy wins — depending on what your checkout offers.
Adding products isn’t about adding noise. It’s about meeting customers where they are and letting them choose the level of convenience they want. Over time, those small, fair upgrades compound into meaningful recurring revenue.
And with Stora’s free image library, you can make every offer look great instantly — no photography or design needed.
Ideas to inspire your checkout
Each of these examples can stand alone. Start with one or two, see what resonates, then grow from there.
Padlocks that make move-in easy
The simplest upsell of all. Customers can add a high-quality lock during checkout, collect it on move-in day, and skip the hardware store detour. You earn a small but steady profit on something everyone needs anyway.
Moving boxes and packing kits
Offer bundles of boxes, tape, bubble wrap, and labels — everything needed for a smooth move. You save customers a trip and position your brand as the one that’s thought of everything.
Cleaning and admin fees
Add a small, transparent cleaning or admin charge so nothing is left to awkward follow-up later. It keeps your pricing clean and your operations efficient.
24/7 access for flexibility
Let customers unlock extra convenience. Some will happily pay a weekly premium to come and go whenever they like — especially business customers or night-shift workers.
Premium unit locations
Not all units are equal. Drive-up and ground-floor spots are prime real estate. Offer them as upgrades, and customers who value easy access will self-select into paying more.
Flexible notice periods
Give customers the choice to reduce or remove their notice period for a small recurring fee. It’s a win-win — they get freedom, you get predictable revenue.
Climate-controlled or enhanced units
If your facility includes climate-controlled spaces, offer them as an optional upgrade rather than a separate product tier. Customers who care about temperature-sensitive items will see immediate value.
Van hire or labour services
Partner locally and sell these services through your checkout. Customers book once, handle everything in one place, and you gain a new revenue stream from a trusted referral.
Start small, then build
You don’t need to add everything at once. Begin with one product, learn what performs, and expand over time. The key is choice with simplicity — keeping the journey fast, mobile-friendly, and customer-centred.
Stora automatically surfaces the right products for each unit type and tracks every sale in reports and analytics, giving you clarity on what’s driving growth.
Turn your checkout into a growth engine
Every product you add makes your business more helpful, more complete, and the potential to be more profitable — without adding more work.
