Most operators sell storage space. But the best ones sell everything their customers actually need — and make it effortless to buy.
With Advanced Checkout in Stora, you can add one-off and recurring items directly to your checkout. That means you can easily grow revenue, improve the customer experience, and make your business feel more complete.
Why add products
Every move-in creates a moment of need. Someone’s packing up a house, renting a van, or realising that they need weekend access. Those moments can either be missed opportunities or easy wins, depending on what your checkout offers.
Adding products isn’t about adding extra clicks to the booking flow. It’s about meeting customers where they are and letting them choose the level of convenience they want. Over time, those small upgrades turn into meaningful recurring revenue.
Ideas to inspire your checkout
Each of these examples can stand alone. Start with one or two, see what resonates and then grow from there.
Padlocks that make move-in easy
The simplest upsell of all is padlocks. Customers can add a high-quality lock during checkout, collect it on move-in day, and skip the hardware store detour.
You earn a small but steady profit on something that everyone needs (unless you have a smart entry system, of course).
Moving boxes and packing kits
Offer bundles of boxes, tape, bubble wrap, and labels, everything needed for a smooth move. You'll save customers the hassle of finding their own boxes and position your brand as the one that’s thought of everything.
Cleaning and admin fees
Add a small, transparent cleaning or admin charge so that nothing is left to awkwardly follow up later. It keeps your pricing clean and your operations efficient.
24/7 access for flexibility
Let customers unlock extra convenience. Some customers will happily pay a weekly premium to come and go whenever they like, especially business customers or night-shift workers.
Premium unit locations
Drive-up and ground-floor spots are prime real estate at a storage facility. You could offer them as upgrades, as customers who value easy access may be willing to pay more.
Flexible notice periods
Give customers the choice to reduce or remove their notice period for a small recurring fee. It’s a win-win as they get freedom and you get predictable recurring revenue.
Climate-controlled or enhanced units
If your facility includes climate-controlled spaces, offer them as an optional upgrade rather than a separate product tier. Customers who care about temperature-sensitive items will see immediate value.
Van hire or labour services
Partner locally and sell these services through your checkout. Customers book once, handle everything in one place, and you gain a new revenue stream from a trusted referral.
Start small, then build
You don’t need to add everything at once. Begin with one product, learn what performs, and expand over time. The key is choice with simplicity: keeping the journey fast, mobile-friendly, and customer-centred.
Thanks to Advanced Checkout, Stora automatically surfaces the right products for each unit type and tracks every sale in reports and analytics, giving you clarity on what’s driving growth.
And with Stora’s free image library, you can make every offer look great instantly, no photography or design needed.
Turn your checkout into a growth engine
Every product you add makes your business more helpful, more complete, and has the potential to be more profitable without adding more work.
