Introducing Advanced Checkout — the next evolution of online self storage sales

By Steven Hylands on · Product Updates
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Operators using Stora already grew 32% on average in 2024, compared to 6% across the industry. Today, we’re taking that momentum further with a major release: Advanced Checkout.

Watch the launch conversation:

Gavin (CEO) and David (Head of Product) discuss the new Advanced Checkout →

Why we built this

Self storage has gone digital. On Stora, over 70% of bookings happen online, and two out of three of those are made on mobile. That means your checkout isn’t just a form, it’s your most powerful sales tool.

Advanced Checkout converts more visitors, increases order value, and captures more leads through a fast, mobile-first experience designed for how people buy today.

Advanced Checkout: built to convert and grow revenue

Fast, mobile-first flow

A clean, step-by-step experience optimised for every device. Customers move effortlessly from contact to payment, reducing friction and boosting conversions.

Capture the lead early

Collect contact details at the very start. Even if someone doesn’t finish booking, you’ve still captured a qualified lead, which Stora can then follow up on automatically.

Grow protection revenue automatically

Smart defaults and contextual minimums guide customers toward the right cover, increasing protection uptake without adding friction.

Upsell products in one click

Add one-off items like padlocks, boxes, or van hire, or recurring upgrades like 24/7 access or premium unit locations, directly in the flow. Watch your average order value rise.

Unlock recurring revenue

Move beyond selling space. Offer valuable add-ons like no-notice periods, premium unit locations, and 24/7 access as recurring upgrades that customers will pay for month after month.

Seamlessly on-brand

Advanced Checkout inherits your colours, tone, and layout, delivering a polished, professional experience that feels like a natural part of your site.

On brand checkout

Thanks to Advanced Checkout, every booking is now an opportunity to convert faster, sell more, and deliver a better experience on any device.

All of this is available in every Stora account today.

Get started

Steven Hylands steven.jpeg

Steven Hylands

Steven is Stora’s COO. With a background in building software businesses, he's using his expertise to help move the self storage industry forward and make it better for everyone.


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